Reuben Feels

Reuben Feels Immersive Experience Designers | The PLAY LAB | Immersive Dance Disruptions | THE/SET In 2012 they were named in Time Out’s ‘100 Most Influential Creatives’.

Reuben Feels is an immersive storytelling company headed by theatre makers Natalie Marsland and Isabel Soden. Founded in 2011, the company was born with the simple mission statement to ‘get the world playing’. Since Reuben’s birth in 2012 they’ve toured the US with Grammy-winners Mumford and Sons, created spy-thrillers with the FBI’s Cyber Crimes unit, engineered a zombie apocalypse for Xbox Live,

and The Guardian named their traditional Irish Not-A-Pub in “The 5 Best Things at Bestival 2013” (just above Snoop Dogg). Their work has been shortlisted for 3 Cannes Lions, won Best Event at the European Excellence Awards 2012, Creative Event of the Year, and Best Brand Activity at a Festival at the 2014 Event Magazine Awards, and Best Live PR Event, Best Creative Event, Best Marketing Communications at the PR Awards 2014.

04/02/2026

IT’S OUT!⚡️Timeless - The Human Experience through a Quantum Lens⚡️We are very excited to announce that we have released the first two episodes of season #1’s podcast series.
Over the next five weeks we will be dropping these juicy discussions to you, with Clive Hyland, Quantum Neuroscience Explorer, and playful, curious and savvy Host, Play Lab’s Isabel Soden.
Bringing quantum thinking out of the science lab and to the people, these expansive discussions are joyful and relatable, with plenty of mic drop moments from Clive!
Listen via the link in our bio⚡️⚡️⚡️

19/01/2026

⚡️Something has been brewing…!!⚡️
Isabel Soden, our Chief of Play, and Quantum Neuroscience Explorer, Clive Hyland have been in the studio recording a podcast -

TIMELESS: The Human Experience through a Quantum Lens.

Hold on to your hats people!!! Series 1 is 10 episodes of illuminating, energising, sometimes challenging stuff that resonates with a joyful optimism.
The discussions launch with a relatable overview of physics and neuroscience, laying a necessary foundation for the conversations that follow. We shoot upward into the implications for the universe to then drill down into the implications for humans and organisations. Then full throttle we venture into how to move forward in terms of quantum thinking 🤯🤯🤯🤯🤯🤯🤯🤯🤯
Podcast coming soon…

19/01/2026

⚡️Something has been brewing…!!⚡️
Isabel Soden, our Chief of Play, and Quantum Neuroscience Explorer, Clive Hyland have been in the studio recording a podcast -

TIMELESS: The Human Experience through a Quantum Lens.

Hold on to your hats people!!! Series 1 is 9(10) episodes of illuminating, energising, sometimes challenging stuff that resonates with a joyful optimism.
The discussions launch with a relatable overview of physics and neuroscience, laying a necessary foundation for the conversations that follow. We shoot upward into the implications for the universe to then drill down into the implications for humans and organisations. Then full throttle we venture into how to move forward in terms of quantum thinking 🤯🤯🤯🤯🤯🤯🤯🤯🤯
Podcast coming soon…

26/12/2025

This was such a fun way to wrap up the year, helping to bring to life the style and glamour of Amanda Holden’s collection for DFS. Our DJ playing specially curated disco grooves with the most fabulous dancers in the biz, lit up the room🪩💋🪩
Thanks to the entire dream team - the attention to detail made the whole event SING!

Client


Agency


Music curation and DJ

Dancers and Costume


Venue


18/12/2025

MERRY CHRISTMAS EVERYONE💋✨💋
Signing off with a cupful of joy, a spoonful of festivities, and a big dollop of play.

09/10/2025

When we’re stressed, cortisol spikes 😵 — the body goes into fight-or-flight, making it hard to listen or connect 🙃.
When we’re regulated, attention expands 🌱 — we sense tone, emotion, and subtle cues.
Deep listening is somatic — it’s the whole body, not just the ears.

👉 Try these gentle movements from a practice called Tao Face Wash to calm your system, boost lymph flow, and return to presence 😊. Energised.
✨ Notice how you feel before and after. (We sped it up for the demo 😁 — take your time!)

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The Poretti launch was a masterclass in (first) impressions. A distinctive brand identity set the tone, while immersive ...
20/05/2025

The Poretti launch was a masterclass in (first) impressions.
A distinctive brand identity set the tone, while immersive dance disruptions, a headline DJ, and carefully selected influencers created a layered experience that resonated well beyond the room. Every element was designed with precision- crafted to captivate live, and engineered to perform across social.
Not just a launch, but a lasting impression.

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