Gideon Reeling

Gideon Reeling Creators of immersive theatre and playful experiences. Find our person page on fb too

Gideon Reeling is a purveyor of bespoke interactive experiences
and can be contacted via his assistants. London • New York • Tokyo

Mr Reeling has been musing on the nature of entertainment. He and his assistants believe that we are all unified by our need to
occupy ourselves in play. Of course the responsibilities of work and commitments must be acknowledged, indeed Mr Reeling has
always sho

wn great dedication to his commercial interests, but he soundly believes that our sense of fun, our ability to laugh and
play and our devotion to bringing enjoyment to ourselves, our friends and our associates is sure to keep us all firm in body and
sound in mind from our first exhuberant steps to the gentle stroll of our twilight years. Mr Reeling wishes you play

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07/06/2026

Only 7% of books produced are available to blind or partially sighted people.

Not very inclusive is it, book publishers?

We worked with to create an experience that touched all the senses. Apart from sight.

Theatre in total darkness.

It was pretty ground-breaking and refreshingly inclusive (which frankly gets us up in the morning).

said "I hope such bold work inspires similar approaches from other producers"

co directed







03/06/2026

Want to create emotion around your brand? Look at these delighted little faces..

Work we did with to make the beloved brand come to life.

24/05/2026

Kate rehearsing at Sunday School hall for And joyfully bumping into to win her tote. Totes exciting.

Why we do what we do..Immersive theatre is what we do well. Blurring the lines between performers and audience to delive...
19/05/2026

Why we do what we do..

Immersive theatre is what we do well. Blurring the lines between performers and audience to deliver an experience that will continue to delight long after you've caught the last tube home (it's why the cleverest brands do it so much).

At GR our mission is simple: bring immersive experiences to everyone, everywhere. Particularly to those who thought they weren't into it and show them the wondrous, joyous light.

1. Party
2. King's Cross/Granary Sq Family Festival
3. "Ahead of Time 80th anniversary
4. Hail a Panto
5. Great British Road Trip winning project
7. theatre
8. Feedback from mini zookeepers !



planners



How we work at GR..Lots of chats. Themes, tones, aesthetic, overall vibe of the project is nailed down.But consistent co...
16/05/2026

How we work at GR..

Lots of chats. Themes, tones, aesthetic, overall vibe of the project is nailed down.

But consistent communication with our clients is key to a project that delights and over delivers.

We go into overdrive planning. Everything is meticulously noted. Right down to our handmade props.

We don't leave anything to chance so come in on time and on budget. Again and again and again.

Detail, detail detail. Oh and we're really fast too.

Oh yes we could!Throwback to the December of lockdown 2020 and the Hail a Panto project we did with ..Can't get to a th...
11/05/2026

Oh yes we could!

Throwback to the December of lockdown 2020 and the Hail a Panto project we did with ..

Can't get to a theatre to see your favourite pantomime? Just hail down a Puss In Boot cab (get it?).

Classic Gideon theatre innovation: from the boot of a black cab.

Those were the days...

06/05/2026

10m Chocolate Fountain for (yum).

We were engaged by and Fallon to bring to life Joyville's Magnificant Musical Chocolate Fountain.

It launched to the public in London's biggest shopping mall- - with a subsequent UK tour where our magical Joyville chocolate workers accompanied a 30ft Musical Chocolate Fountain to accompany Fallon's TV and Print campaign.

Our characters brought further insight to the Joyville campaign at private launch events and for Kraft partners/staff in the UK and Switzerland.

We were engaged to create all characters, narratives and interactions to introduce the public to the 'wonderful world of Joyville'.

It was one of Cadbury’s most successful and engaging campaigns to date, drawing record crowds to the events, with video content meaning the spectacle had a reach of a reported 2.5m people.

12/01/2025
Talking to the spiders and prepping for I found these portraits from last open studios I love it when folks are in...
28/08/2024

Talking to the spiders and prepping for I found these portraits from last open studios I love it when folks are inspired enough by all the art in Brentford that they come and draw one another in the little dusty loft on this special little island .art







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28/08/2024

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