Gideon Reeling

Gideon Reeling Creators of immersive theatre and playful experiences. Find our person page on fb too

Gideon Reeling is a purveyor of bespoke interactive experiences
and can be contacted via his assistants. London • New York • Tokyo

Mr Reeling has been musing on the nature of entertainment. He and his assistants believe that we are all unified by our need to
occupy ourselves in play. Of course the responsibilities of work and commitments must be acknowledged, indeed Mr Reeling has
always shown great dedication to his commercial interests, but he soundly believes that our sense of fun, our ability to laugh and
play and our devotion to bringing enjoyment to ourselves, our friends and our associates is sure to keep us all firm in body and
sound in mind from our first exhuberant steps to the gentle stroll of our twilight years. Mr Reeling wishes you play

Join our mailing list here
https://confirmsubscription.com/h/r/AE793AE317C210DE2540EF23F30FEDED

How we work at GR…. Lots of chats. Themes, tone, aesthetic, overall vibe of the project is nailed down. Consistent commu...
28/08/2026

How we work at GR…. Lots of chats. Themes, tone, aesthetic, overall vibe of the project is nailed down. Consistent communication with clients & partners is key to a project that delights and over-delivers.

Planning overdrive, meticulous design down to our (often) handmade props. Calling our actor family...what is your favourite GR prop of all time?? Detail, detail, and more detail.

We don't leave anything to chance and we come in on time and on budget. Again and again… we're also really fast Kathryn McGarr KR Hardcheese Rob Jones photo credit 📸

Why we do what we do..Immersive theatre is what we do well. Blurring the lines between performers and audience, deliveri...
28/08/2026

Why we do what we do..

Immersive theatre is what we do well. Blurring the lines between performers and audience, delivering experiences that continue to delight long after you've caught the last bus home

At GR our mission is simple: bring immersive experiences to everyone, everywhere. Particularly to those who thought they weren't into it and show them the wondrous, joyous light.

1. Behind the scenes Beggars Group anniversary party KR Hardcheese & Kathryn McGarr
2. King's Cross/Granary Sq Family Festival Produce UK
3. Icelandair "Ahead of Time 80th anniversary
4. Freenow by Lyft Hail a Panto
5. Great British Road Trip winning project Vauxhall
7. RNIB theatre
8. Feedback from mini zookeepers London Zoo !



planners


We get 'sold to' constantly. Algorithmic targeting makes it hard to avoid the feeling of being boringly shaken upside do...
30/07/2026

We get 'sold to' constantly.

Algorithmic targeting makes it hard to avoid the feeling of being boringly shaken upside down to see what falls out of our pockets.

Veteran theatre reviewer -gardner wrote a piece in The Guardian in 2006 about our first show (20 years ago!!), created in Ibiza Atzaró Agroturismo Hotel for Southern Comfort with the brilliant Connie Harrison.

Gardner was curious how partnerships between theatre and brands might unfold in those early days of brand experiences - a welcome boost for the arts, or art getting diluted and salesy?

We took it as a call-to-arms: proudly never worn branded t-shirts or dressed up salespeak as script.

But, we HAVE made amazing theatre alongside big brands, working with brilliant creatives from multiple agencies— people who also wanted deeply immersive, satisfying entertainment with strong messages and heart-that didn’t shy away from provoking thought.

We think we've kept our soul, and our art, intact- mostly!

Carousel of drinks brands we've worked with:

Southern Comfort Julian Murphy



Jose Cuervo UK





The Official page of Bowmore Whisky®

With these fantastic creatives…

KR Hardcheese
Hector Harkness
Kathryn McGarr
SHOWstudio
Nick KnightCBE .
Mission Media
POLAR BLACK
Kate Rigby
Vinicius Salles
Hetty Burton

Christine Lockhart
Cow PR
Jami Reid-Quarrell
Miranda Mac Letten

While our theatrical influences are vast and diverse, here are our top 5 that have shaped what we do by their sheer geni...
21/07/2026

While our theatrical influences are vast and diverse, here are our top 5 that have shaped what we do by their sheer genius. Please look em up.

1. Woza Albert a satirical South African play written by Percy Mtwa, Mbongeni Ngema and Barney Simon, first performed The Market Theatre in Johannesburg (if you happen to be there it's on a short run right now until July 26th) . Written in 1981, It remains one of the most influential works of South African protest theatre.

2. Augusto Bol. His essential book “Games for Actors and Non-Actors” is a compendium of games, some of which he invented and others which he picked up on his world travels,

Theatre hiding in plain sight, education by stealth or playfulness to provoke thought or discussion has always felt very powerful.

Boal collaborated with the brilliant extensively - check out their work too if youre not familiar.

And read Augusto Boal in whatever form you fancy. Life changing play.

3. Punchdrunk - Woyzeck- An extraordinary piece of theatre that literally changed my life. I went to the Big Chill Festival with friends and a faltering relationship, got slippy slidey but kept in mind that there was another world at the top of the hill. I finally peeled off from the festival to see their show in the woods (both real woods and woods made out of fence posts)  on the Sunday night.  

4.  Peter Brook’s The Marat Sade- or The Persecution and Assassination of Jean-Paul Marat as Performed by the Inmates of the Asylum of Charenton Under the Direction of the Marquis de Sade, is a 1967 British film adaptation of Peter Weiss 's 1964 play.- seek it out if you’ve not seen it, it’s a series of extraordinary ‘what- ifs’ – an education on not only the French Revolution.

5. The Passion National Theatre Part of Tony Harrison’s Mysteries series.  
Probably late 70s- could’ve been early 80s,  
I was very young and standing very much at the front when Adam and Eve made their unexpected entrance emerging out of a huge tub of earth that had been sat next to me for ages. So Stunning and surprising.

Take arts to where the people are.The people who need live experience most are often the ones who think it isn't for the...
08/07/2026

Take arts to where the people are.

The people who need live experience most are often the ones who think it isn't for them.

We're based in a borough with historically low arts engagement. That shapes what we make.

We don't wait for audiences to find us. We go to schools, public places, community groups. We show up where people already are- and let the work do the rest.

Art belongs to everyone. That's not a nice idea, it's a design principle.

Picture credit: The Great British Road Trip 👌

Seiriol Davies

TV launches: when cinema becomes immersive.Red carpet. Photo call. Screening. After party.A formula that made sense once...
02/07/2026

TV launches: when cinema becomes immersive.

Red carpet. Photo call. Screening. After party.

A formula that made sense once but in today's sensory overload, the standard Premier isn't enough to make it feel like an event.

You need people to feel something before they've even dat down in the cinema.

You need them to walk out of their launch and tell everyone they know.

That's what immersive theatre does.

We take the world of your film and make it somewhere people can actually go.

That might mean a location transformed into a scene from the film. Performers who inhabit the characters. Moments of tension, discover & wonder, all designed around yoir narrative.

It's an experience with a story.

And stories are what audiences remember






**We worked with Jubba Ltd. on the launch for BBC &
goodomensprime directed and produced and we held the event Ham Yard Hotel

Smoking on an airplane? We do like to subvert current thinking you know.Our theatre brings everyone in, blurring the lin...
25/06/2026

Smoking on an airplane?

We do like to subvert current thinking you know.

Our theatre brings everyone in, blurring the line between perfomers and audience so it's truly immersive.

Whether it be your clients, customers or friends, we'll give them an experience they'll never forget.

#

A private 1920s themed party we created to celebrate a BIG birthday.We were asked to devise and produce an enveloping ta...
16/06/2026

A private 1920s themed party we created to celebrate a BIG birthday.

We were asked to devise and produce an enveloping tale of intrigue to set the scene for the partygoers' arrival and to sing and dance and add playful experiences through the night.

The Organized Party (zed intended), was an original scripted performance revolving around a mob boss celebrating 10 years of prohibition with his cohorts.

Guests entered the hotel via an external elevator guided by a crooked Chicago cop to experience one of 6 different journeys - including celebrations with the Boss, planning with his henchman, gambling with his reluctant croupier (in fact a devilishly clever magician) or plotting against him with his drunken wife.

We created lavish decor and performed in all areas of the hotel with 10 performers, a jazz trio with singers, close harmony roaming numbers, a character videographer capturing the night as well as artist liason for Heather Small who headlined the party.

Kathryn McGarr

07/06/2026

Only 7% of books produced are available to blind or partially sighted people.

Not very inclusive is it, book publishers?

We worked with to create an experience that touched all the senses. Apart from sight.

Theatre in total darkness.

It was pretty ground-breaking and refreshingly inclusive (which frankly gets us up in the morning).

said "I hope such bold work inspires similar approaches from other producers"

co directed







Address

London

Alerts

Be the first to know and let us send you an email when Gideon Reeling posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Establishment

Send a message to Gideon Reeling:

Shortcuts

Share