13/10/2026
Why even the most incredible vision gets lost in translation 🧵↓
This is the ultimate communication breakdown we (Chad Goodall & Natasha Ross) see across every industry.
And we mean EVERY industry, from the lifeless fashion retail campaign to the eccentric founder who can't explain herself to her own marketing team.
In our 37+ combined years of experience, we found it usually happens for these 3 reasons:
👁️ The Founder Blindspot: Assuming everyone else can see what you're seeing (hint: your team aren't mind readers)
📣 The Language Barrier: Corporate strategy and creative ex*****on speak two entirely different dialects (and none of them are fluent in the others')
🫧 The Material Reality Gap: Having brilliant commercial acumen but lacking the literary narrative tools to anchor it (is every CA/ CEO evah)
Bridging this gap requires a mix of two entirely different worlds. Which is EXACTLY why we built Stoep Collective.
We leverage a unique intersection of raw business acumen (built across several markets, retail, manufacturing, publishing, advertising and marketing) plus award-winning literary storytelling to turn "meh" into material reality.
🐋 Discover our full journey and find out what finally brought our creative studio to London.
🔗 Tap the link in the first comment to read our story!
