Tom Kokona

Tom Kokona Don't just step into the spotlight. Become the spotlight. I develop Creative Leaders who Inspire, In My 5 step coaching programme The S.T.A.R.S.

I am a London-based performing arts consultant, coach and mentor with a background as an elite international arts practitioner specialising in theatre, movement and choreography. Otherwise known as the English National Opera Artist who trained the Scotland Yard Officers. I use this wealth of experience and wide array of skills to help individuals and businesses prosper. Method is a proven, transfo

rmative process that turns your creative passion into profit. And helps you develop into the creative leader you deserve to be - the spotlight in your chosen field. Through face-to-face, online, one-to-one and group coaching, I have inspired positive change for thousands of people worldwide. My consultations and seminars unlock potential, stimulate growth and transform lives. This vast experience stems from a history of creating large-scale cultural events, bespoke programmes and creative businesses as a solo arts entrepreneur and also in partnership with private and public organisations. Contact me for an introductory conversation: www.TomorrKokona.com

No filters 🇪🇸❤️
22/03/2026

No filters 🇪🇸❤️

Sunny weather, but there's better weather where I'm going ☀️ 🌞
14/03/2026

Sunny weather, but there's better weather where I'm going ☀️ 🌞

28/02/2026

A great memory: Valle Beratçe with

26/02/2026

Congratulations and thank you for your inspiring and powerful presentation

Back in the studio - Theatre direction at
23/02/2026

Back in the studio - Theatre direction at

16/12/2025

Nepotismi: njĂŤ sĂŤmundje e rrezikshme pĂŤr artin dhe kulturĂŤn.

Who are your actually creating for?If you don’t know who your audience is, you will wonder why your work isn’t landing t...
30/11/2025

Who are your actually creating for?
If you don’t know who your audience is, you will wonder why your work isn’t landing the way it should.
You’ll wonder why the right people aren’t showing up.
Why your content isn’t converting.
Why your emails, your pitches, your performances, no matter how strong, do not bring results.

It’s not because you’re not talented.
It’s because your message has no target.

When you try to speak to everyone, you end up speaking to no one.
When you create without clarity, you rely on luck rather than strategy.
And when you don’t know who you’re serving, you can’t expect them to recognise you, value you, or pay you.

Successful artists do not create for everyone.
They are specific.
They are intentional.
They know which audience they create for and they create with them in mind.

If you want traction, visibility, and momentum in the creative industries, start with one question:

Who is your work actually for?

Once you know that, your communication sharpens, your marketing strengthens, and the right people begin to respond — because you finally speak their language.

Not louder... Just clearer!

premiered her new work "The Tree of Life" at The Junction Cambridge Theatre. From the outset we worked together and alongside setting up the Sanskruti Cambridge she identified clearly who her audience is.
DM me for the a free Creative Industries career and business roadmap.








A delicious lunch at 🥘 😃
26/11/2025

A delicious lunch at 🥘 😃

10/11/2025

Fundraising can feel daunting for may creatives.
Yet it doesn't have to be so. In fact you don't even need to be creative, you just need to learn the format, practice and persist.
Here are five tips on fundraising for creative people:
1. Ask! Get familiar with asking because if you don’t ask, you don’t get.
2. Understand and adapt to different funders’ needs; make yourself familiar with their criteria, requirements and language. Equally adapt your approach to suit different countries and cultures.
3. Think outside the box and beyond your comfort zone. Don’t restrict yourself by staying local. Think about how you can adapt your idea/projects to work citywide, nationwide or internationally by opening up to potential partners in different areas or countries.
4. Consider joining forces with others within or outside the arts world. This could be a charity or another organisation that is in line with your philosophy and concepts. Use this to create a mutually beneficial fundraising campaign.
5. Learn from your setbacks and experiences. Keep going; failure doesn’t exist, it’s just another lesson.
To learn more about how successful artists build a prosperous career or enterprise DM me for a non-commitment exploratory meeting.








01/11/2025

🎭 Attention Artists!
If you want people to invest in you or buy from you, focus on these three essentials for consistency and growth:
1️⃣ They need to know you
2️⃣ They need to like you
3️⃣ They need to trust you
Build these three, and everything else follows. Think beyond the creation of your art and focus on how to get people to financially and emotionally support your work.






31/10/2025

Write a LinkedIn post with this info:
Your family and friends are not your audience or your clients.






30/10/2025

You Need to Strive to Become the Spotlight in the Creative Industries





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