26/06/2026
P R O D U C I N G
“Play the game.”
It’s a phrase that’s often used when talking about creative industries.
But producing isn’t really about playing the game.
It’s about building, and transparency and trust.
People often think producing is spreadsheets, schedules and contracts. And yes, there are budgets, timelines, sexy risk assessments and never ending emails.
But so much of the work happens elsewhere:
In relationships built over years.
In earning trust and following through on commitments.
In balancing artists, clients, venues, partners, funders and communities, ensuring people feel heard whilst moving towards a shared goal.
In spotting problems before they become problems.
In staying calm when things go wrong. 🤪
In advocating for ideas when others can’t yet see the vision.
In opening doors for new talent and creating opportunities where none previously existed.
In making sure people feel safe, respected and valued.
In giving credit where credit is due.
When producing is done well, people see the exhibition, event, artwork, performance or conversation.
What often remains invisible is the diplomacy, problem-solving, advocacy, negotiation, care, the big breaths, and relationship-building that made it possible.
It is isn’t just organisation:
It’s people.
It’s trust.
It’s instinct and intuition.
It’s responsibility.
It’s creativity.
It’s often demanding, verrryyy chaotic and sometimes isolating.
But we love it! It can be so fun, (never forget to make it fun) , so satisfying too, and I am so proud of the network and community I have built along the way.
A big shout out to all the producers, project managers, coordinators and behind-the-scenes people helping ideas become reality 🩵
FreelanceProducer