08/10/2026
One night. Multiple creative worlds. One launch designed to bring Dr. Martens’ With Bouncing Soles campaign to life through musician, actor, writer and presenter Jordan Stephens.
For the launch of Dr. Martens’ new Brewer Street flagship store, Seen Studios created a programme inspired by Jordan’s love of words, music, making and community, turning the Soho space into a series of experiences to explore throughout the evening.
Paying tribute to Dr. Martens’ subcultural roots, the new flagship features an Alt Craft Bar where fans can customise their favourite boots. Artist Reuben Dangoor took over the space, painting live and creating artwork for guests to take away, while So Young brought zine-making into the store and LALA Books created an Honesty Library inspired by the books and ideas that have shaped Jordan.
His love of language ran through the night too, with Substack exploring creative careers, James Massiah bringing dub poetry to the stage and cypher freestyles, comedy from Paddy Young and live music from Steeze Factory adding to the programme.
Working alongside , Kru supported the live delivery across both floors, managing guest flow and helping each of the creative spaces run smoothly throughout the night.
A launch built around participation, giving guests the chance to make, listen, read, discover and step inside Jordan Stephens’ world of words.