ZU-UK

ZU-UK Multi-award-winning creators of

ZU-UK (formerly Zecora Ura and Para Active) is a multi-award winning independent theatre and digital arts company based in East London and Rio de Janeiro since 2001. ZU has a strong track record of collaborating across cultures and artistic disciplines, delivering ambitious innovation with depth and integrity. Its celebrated DRIFT multidisciplinary methodology created in 2006 spans 15 residencies in over 10 countries, and continues to support emerging artists to collaborate across disciplines internationally. Interactive exhibition HUMBLE MARKET (LONDON2012 & FACT Liverpool) was presented by Brazilian Ministry of Culture WorldCup2014 Programme. Overnight immersive HOTEL MEDEA (Edinburgh number 1 hit of 2011) was also presented at LIFT2010 and Hayward Gallery2012. ZU believes in the transformative power of the human experience, and set out to purposefully give people tailor made experiences with a gift-giving impulse. As the world becomes more globalised we are increasingly losing the rituals and rites that unite us in a worthwhile communion with who we are and the essential desire to connect meaningfully. Therefore, we seek to design temporary secular, urban rituals as an attempt to ease loneliness in a hyper-connected world. Making great art and supporting emerging artists are ZUs ways to contribute to a thriving, sustainable future for the arts. We believe extraordinary artists should advocate for their practice as a vital contributor to policy making, social and economic issues, activism and global politics.

With profound sadness, we share the passing of Persis Jadzé Maravala, our Artistic Director, co-founder and friend. Jadz...
11/09/2026

With profound sadness, we share the passing of Persis Jadzé Maravala, our Artistic Director, co-founder and friend. Jadzé died in Rio de Janeiro following a catastrophic brain haemorrhage caused by a ruptured cerebral aneurysm.

Jadzé was an artist of extraordinary imagination, courage and generosity whose work transformed the possibilities of participatory and immersive performance. For more than two decades, she created encounters that brought strangers closer — inviting us to meet, listen, play, care for one another and sometimes simply be together.

Her work was never concerned with immersion for its own sake. At its centre was a persistent question about human connection. She believed in performance as an encounter and placed the ethics of caring for audiences alongside artistic experimentation. For her, empathy was radical — not just nice or kind, but difficult: uncomfortable, challenging and ultimately transformational.

Before co-founding ZU-UK, Jadzé co-led Para Active with artist and long-term collaborator Jonathan Grieve, developing the collaborative and participatory approaches that remained central to her artistic practice.

Jadzé leaves behind her husband and long-term artistic collaborator Jorge Lopes Ramos, with whom she co-founded ZU-UK, and their daughter, as well as an extraordinary extended family of friends, artists, collaborators and communities across the world. We ask that their privacy be respected at this time.
Her work brought people closer.

That work continues through all of us who experienced it, made it with her and were changed by it. We will share information about a public celebration of Jadzé's life and work in due course.

In loving memory of Jadzé. 🤍

31/12/2025

What will you remember? ✨️✨️✨️

As experiências que atravessaram o corpo.
Os encontros improváveis.
Os instantes em que o tempo desacelerou.

São essas coisas que ficam na lembrança de um ano que se vai!

Que 2026 abra alas para novos futuros,
novas presenças
e outras formas de sentir, imaginar e lembrar!

#2026 ❤️

🎄✨ Neste Natal, a ZU-UK celebra o encontro entre corpos, tecnologia e imaginação.Seguimos criando experiências imersivas...
25/12/2025

🎄✨ Neste Natal, a ZU-UK celebra o encontro entre corpos, tecnologia e imaginação.
Seguimos criando experiências imersivas que aproximam, provocam e reinventam a forma de sentir o outro, mesmo quando o mundo parece distante.

Que o afeto continue atravessando espaços, sensores e presenças.
Feliz Natal!

🇬🇧🇬🇧🇬🇧

🎄✨ This Christmas, ZU-UK celebrates the meeting of bodies, technology, and imagination.
We continue to create immersive experiences that bring people closer, provoke reflection, and reimagine how we sense and connect with one another — even when the world feels far apart.
May affection keep flowing across spaces, sensors, and presences.
Merry Christmas!

✨ Retrospectiva | Ao Alcance do Toque ✨Criado no Reino Unido, Ao Alcance do Toque foi um convite a sentir de perto novas...
23/12/2025

✨ Retrospectiva | Ao Alcance do Toque ✨

Criado no Reino Unido, Ao Alcance do Toque foi um convite a sentir de perto novas formas de conexão. Por meio da Realidade Virtual (VR) e da coreografia háptica, transformamos o toque em linguagem e a tecnologia em presença.

Ao longo do projeto, a Zu-Uk investigou uma pergunta essencial: a tecnologia nos torna mais solitários ou apenas nos conecta de um jeito diferente? Entre corpos, sensores e afetos, construímos uma experiência íntima, sensível e profundamente humana.

Seguimos explorando os limites entre o físico e o digital, onde o encontro ainda é possível, mesmo à distância. 💫

✨ Retrospectiva | Ao Alcance do Toque ✨Criado no Reino Unido, Ao Alcance do Toque foi um convite a sentir de perto novas...
23/12/2025

✨ Retrospectiva | Ao Alcance do Toque ✨

Criado no Reino Unido, Ao Alcance do Toque foi um convite a sentir de perto novas formas de conexão. Por meio da Realidade Virtual (VR) e da coreografia háptica, transformamos o toque em linguagem e a tecnologia em presença.

Ao longo do projeto, a Zu-Uk investigou uma pergunta essencial: a tecnologia nos torna mais solitários ou apenas nos conecta de um jeito diferente? Entre corpos, sensores e afetos, construímos uma experiência íntima, sensível e profundamente humana.

Seguimos explorando os limites entre o físico e o digital, onde o encontro ainda é possível, mesmo à distância. 💫

Through ZU-UK's ground-breaking project "Within Touching Distance" you can step into a journey from childhood to old age...
19/12/2025

Through ZU-UK's ground-breaking project "Within Touching Distance" you can step into a journey from childhood to old age guided by a gentle bedtime ritual. It’s not just a generic use of VR or XR. It’s a synchronised choreography of human care.🕯️

We’re re-defining what it means to be "present" in a digital age. Is technology making us more lonely, or just differently connected?

Cast & Creative: Created by ZU-UK’s Persis Jadé Maravala and Jorge Lopes Ramos, Within Touching Distance pushes the boundaries of "post-immersive" theatre.

Through haptic choreography and binaural sound design, we’ve created a space where touch is precise and audio is intimate—placing you at the very center of the experience. 🌀

In a world of screaming headlines, "Everything is Burning" offers a space of radical quiet. We are building a sanctuary ...
18/12/2025

In a world of screaming headlines, "Everything is Burning" offers a space of radical quiet. We are building a sanctuary where audiences can confront social and environmental struggles and anxieties without fear.

Come sit with us✌️

While the world speeds up toward facing major issues ahead, we want you to slow down for a moment. "Everything is Burnin...
17/12/2025

While the world speeds up toward facing major issues ahead, we want you to slow down for a moment. "Everything is Burning (Está Tudo Queimando)"— is an interactive installation using live-action-role-play, created by our team at ZU-UK.

In context to the major environmental and societal pressures the world is currently facing, it is an invitation to stop looking and start feeling.

Learn more about our teams impactful creative work via our homepage.

✨ RETROSPECTIVA QUE AINDA ECOA ✨Foi há pouco tempo, mas já marcou o nosso ano demais. O ZAP LAB transformou o WhatsApp e...
10/12/2025

✨ RETROSPECTIVA QUE AINDA ECOA ✨
Foi há pouco tempo, mas já marcou o nosso ano demais. O ZAP LAB transformou o WhatsApp em espaço de criação, troca e presença. E a DRIFT colocou Belém no centro das conversas às vésperas da COP30, juntando artistas que querem imaginar outras formas de estar no mundo.

Do digital ao presencial, a energia foi real. Escuta, afeto, jogo, política vivida na prática. Tudo pulsando forte até agora.

E o impacto segue com a gente. 💛

ArteInterativa Belém COP30

04/12/2025

Um dos momentos mais marcantes de 2025 foi a estreia e a passagem de "Desaceleração" -- obra nossa -- por cidades do Brasil e de outros países.

A obra é uma experiência de caminhada guiada por áudio que convida cada pessoa a entrar em outro ritmo. Com fones de ouvido e instruções poéticas, o participante segue uma jornada que combina ambiente, som e atenção ao corpo — uma interação que conduz a uma consciência mais integrada de quem somos e do que nos cerca.

Desaceleração torna o ato de caminhar numa reflexão, que é individual e ao mesmo tempo coletiva. Neste vídeo, os participantes contam como foi a experiência no Festival Cultura Inglesa.

A gente agradece a cada pessoa que se deixou levar por essa experiência conosco!

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1 Hamilton Road
London
E153AE

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