20/01/2025
We’re thrilled to announce that our campaign to promote the opening of Zeyrek Çinili Hamam, a historic 16th-century Ottoman bath in Istanbul, has been shortlisted for a Roxhill Media Award () in the Best PR Campaign: Travel category!
After an incredible 13-year restoration led by , this iconic hammam, originally commissioned by Barbarossa and designed by famed architect Mimar Sinan, has been brought back to life.
Built in the 1530s, during the peak of the Ottoman Empire, Zeyrek Çinili Hamam () had sadly fallen into disrepair. Through the dedication of the restoration team, it has now been revived, offering a luxurious bathing experience steeped in history. Zeyrek Çinili Hamam also features a museum exploring the building’s rich history and the traditions of the Ottoman hammam ritual.
We had the privilege of leading the national and international PR campaign for this extraordinary relaunch, securing over 350 pieces of coverage including major features in The New York Times, The Telegraph, The Guardian, Times Luxx, Wallpaper, Condé Nast Traveller, Elle, and many more. It even earned a spot in TIME Magazine’s World’s Greatest Places 2024! To date, approximately 80% of visitors to the hammam and its new website have been international.
The winners of the Roxhill Media Awards will be announced next week on 27 January - stay tuned!