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For Hostess Brands CEO Andy Callahan, turning the century-old maker of Twinkies, Ding Dongs and Donettes into “a snackin...
28/08/2022

For Hostess Brands CEO Andy Callahan, turning the century-old maker of Twinkies, Ding Dongs and Donettes into “a snacking powerhouse” is as much about looking toward its future as it is about embracing his own past.

Nearly two decades ago, the CPG veteran was overseeing the Kraft Singles cheese business, the company’s most profitable offering. Kraft discovered the way it had differentiated the brand for years — adding calcium — was no longer enough to entice consumers. Once unique, extra calcium had infiltrated a slew of other products such as orange juice, bars and pasta, giving shoppers several ways to consume the mineral that is associated with healthy bones and teeth.

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to ...
26/08/2022

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t be surprised if other sectors, from airlines to financial services, chase the same early-mover advantage in the months ahead.

Dentsu Creative, the holding company’s creative network, announced the launch of Dentsu VI, a virtual identity service t...
26/08/2022

Dentsu Creative, the holding company’s creative network, announced the launch of Dentsu VI, a virtual identity service that provides brands with a virtual face and personality to use across digital platforms, per details shared in an email with Marketing Dive.
Powered by CGI specialists from Dentsu Creative Singapore, the service applies gaming and film industry motion capture and streaming technology to create fully customizable virtual identities that can serve as avatars, character skins or non-playable characters in metaverse and gaming environments.

After two years of increased e-commerce transactions, understocked toilet paper shelves and shopping disruptions resulti...
25/08/2022

After two years of increased e-commerce transactions, understocked toilet paper shelves and shopping disruptions resulting from stranded ships, wars and other events, agency holding companies are seeking better insights into the supply chain that will make their marketing efforts for clients more effective.

WPP, Publicis Groupe and Omnicom have all recently invested in providing logistics and product delivery data in their quests to be better business partners. The moves are part of an oft-expressed, but long unfulfilled, desire to have more understanding and input into the operational side of their clients’ businesses, according to industry observers.

Bud Light has selected Anomaly as creative agency for its core Bud Light Blue business and The Martin Agency to handle i...
25/08/2022

Bud Light has selected Anomaly as creative agency for its core Bud Light Blue business and The Martin Agency to handle its extended family of brands, including hard seltzer, according to details shared in an email with Marketing Dive.
The Anheuser-Busch InBev label first put its account under review in June after working with Wieden + Kennedy since 2015. Wieden + Kennedy, which is independent, declined to participate in the process but still works with other brands under the AB InBev umbrella, including Michelob Ultra.

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning s...
25/08/2022

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning social media, gaming and more, per a news release.
The Frito-Lay brand tapped Snapchat for a custom lens that converts real-world triangles into Doritos, along with generating a code to unlock prizes. On TikTok, the snack marketer is issuing weekly challenges that task users with finding and filming iconic triangle-shaped locations scattered around the U.S.

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