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Mention Lego and most people have a story to tell. They used to play with Lego when they were kids. They just bought a s...
26/08/2022

Mention Lego and most people have a story to tell.

They used to play with Lego when they were kids. They just bought a set. (Did you know they have a typewriter design? People love to talk about the typewriter.) They have a friend who is a collector. The pain of stepping on one in bare feet has become a rite of passage for parenthood.

Lego is ubiquitous. And the company is showing no signs of slowing down.

More than two years ago, Google fired the starting gun in the ad industry's race towards a cookieless future. While some...
25/08/2022

More than two years ago, Google fired the starting gun in the ad industry's race towards a cookieless future. While some progress has been made in advance of the impending sea change in digital targeting, measurement and attribution, a clear picture remains out of focus due to the proliferation of alternative identifiers and ongoing changes to Google's timeline and privacy proposals. But there are still steps marketers can and should be taking now to get ready.

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 y...
23/08/2022

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.

For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast fo...
23/08/2022

For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while maintaining a sizable lead over its competitors in number of locations, annual revenue and advertising spend.

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to ...
23/08/2022

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t be surprised if other sectors, from airlines to financial services, chase the same early-mover advantage in the months ahead.

Marketers entered 2022 riding a historic ad market rebound and with an eye set on the future, hyping electric vehicles, ...
23/08/2022

Marketers entered 2022 riding a historic ad market rebound and with an eye set on the future, hyping electric vehicles, cryptocurrencies and the far-flung possibilities of the metaverse. Much of that optimism froze in late February with Russia’s invasion of Ukraine, a humanitarian crisis that amplified existing inflationary and supply chain pressures and made celebratory messaging a trickier needle to thread. Industry sentiment hasn’t recovered since and could worsen as the forecast for the months ahead remains chilly.

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