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Twitter and Snap both reported revenue that came in below expectations in the second quarter amid a flurry of internal a...
26/08/2022

Twitter and Snap both reported revenue that came in below expectations in the second quarter amid a flurry of internal and external challenges.
The Snapchat owner’s revenue rose 13% year-on-year to $1.11 billion in Q2. The company in May disclosed it expected to miss its targets for the period, but the figures still disappointed analysts. Snap posted a $422 million loss for the quarter and declined to issue future guidance.

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news ...
24/08/2022

Dick’s Sporting Goods has launched an interactive space on the popular gaming and metaverse platform Roblox, per a news release.
Dubbed “School of Sport,” the experience focuses on sports and style as it takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars. The launch coincides with the brand’s new “Sport Your Style” campaign.
Roblox has become an increasingly popular with brands hoping to reach young consumers, with brands from Chipotle to Gucci having launched activations on the platform.

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attem...
24/08/2022

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attempt to combat forest fires, per information shared with Marketing Dive.
The promotion was inspired by the growing rate of wildfires, with approximately 89% being caused by humans annually, according to data cited by the AB InBev brand. Many man-made forest fires are the result of poorly attended or extinguished campfires.
The solar cookers, which are available in limited numbers, use the sun to cook food, eliminating the need for flames. They are part of a larger initiative from the brewer known as “For The Forest,” which is aimed at protecting the environment by providing safer alternatives.

Applebee’s has partnered with makeup and skincare brand Winky Lux to launch Saucy Gloss, a collection of wing sauce-insp...
23/08/2022

Applebee’s has partnered with makeup and skincare brand Winky Lux to launch Saucy Gloss, a collection of wing sauce-inspired lip glosses. The campaign is timed to National Wing Day and National Lipstick Day, both celebrated today (July 29), per details shared with Marketing Dive.
As part of the campaign, Applebee’s has released an original song and music video titled “Taste My Face.” Billed as the first “dateable” music video, the clip includes the Instagram handles of the all-single cast. The song will also live as a sound on TikTok.

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in A...
23/08/2022

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release.
“Summer Made Sensational: A PATRÓN Pop-Up Series” features cocktail-themed quests and virtual venues to explore. Visitors are greeted by a host and tasked by a bartender to seek drink ingredients for each. Completing a mission opens a portal to the next location.
Participants can claim a limited-edition cocktail jacket and collect badges to upgrade the gear. Acquiring three badges enters users for a chance to win a trip for two to Punta Mita, Mexico, layering a real-world element into the campaign as the premium tequila marketer continues to experiment in the metaverse.

Instagram this year will maintain its spot as the No.1 platform for influencer marketing amid growing competition from s...
23/08/2022

Instagram this year will maintain its spot as the No.1 platform for influencer marketing amid growing competition from social video app TikTok. Marketers in the U.S. this year will spend $2.23 billion on influencer marketing on Instagram, ahead of $948 million on Google’s YouTube and $774.8 million on TikTok, per estimates by Insider Intelligence shared with Marketing Dive.

As TikTok continues to capture a bigger share of spending on influencer marketing, it’s predicted to overtake Facebook this year and YouTube by 2024. Marketer usage of TikTok for influencer marketing already exceeds that for YouTube, Inside Intelligence found.

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