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After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soari...
27/08/2022

After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soaring demand continues to create an ugly collision with supply and labor shortages. Despite months of airport chaos, hospitality marketers are taking advantage of the rebound with some of their most ambitious campaigns since pre-COVID days, representing a bid by legacy brands to recapture mojo that was lost amid the emergence of home-sharing sites like Airbnb.

A surge in momentum for travel and hospitality has been forceful enough to offset advertising pullbacks elsewhere. Travel marketers expect to spend 27% more on media in the year’s second half than initially anticipated, according to a recent survey by the Interactive Advertising Bureau, indicating the boom is primed to last past the typically busy summer period. The rosy outlook contrasts with categories like automotive and health and wellness that have lowered their forecasts.

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings state...
26/08/2022

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from the prior period, meaning Walmart’s ads sales have remained flattish in a fluctuating economy that has caused some marketing verticals to pull back on spending.

The big-box store generally fared well after grappling with inflation earlier this year, with total revenue increasing 8.4% YoY to $152.9 billion. Comp sales, a key metric of health for retailers, were up 6.5% YoY, while e-commerce notched 12% YoY growth. Walmart’s rate of e-commerce and ads growth bested those of key rival Amazon for the period, though Amazon’s stake in those categories is much larger overall.

Carl’s Jr. and Hardee’s teamed with Twitch on a series of sponsored livestreams around a new menu item, according to a p...
25/08/2022

Carl’s Jr. and Hardee’s teamed with Twitch on a series of sponsored livestreams around a new menu item, according to a press release.
The CKE Restaurants brands polled social media followers over the past several weeks about their favorite ingredients. The findings laid the groundwork for a Culinary Showdown livestream on Aug. 22 where Twitch partner Storymodebae and CKE Chef Owen Klein will devise limited-run menu items based on the results.
Following that event, Carl’s Jr. and Hardee’s are supporting weekly livestreams from other creators who will taste-test the creations and ask viewers to vote on their favorites. A final stream on Oct. 24 with Storymodebae asks Twitch chat to decode clues that uncover the winning offering, which will be sold in two select markets.

Young consumer clothing brand Pacsun has topped two million followers on TikTok, a goal set by the company in 2021 as th...
24/08/2022

Young consumer clothing brand Pacsun has topped two million followers on TikTok, a goal set by the company in 2021 as the brand strives to live organically in its shoppers’ feeds, according to a press release.
The company deployed popular tactics to gain its following, like hashtag challenges, shoppable livestreams and creator partnerships, but noted in press materials that it utilized an in-house team to participate in other viral trends and craft a voice outside of selling.
Pacsun’s push demonstrates a growing effort by brands to utilize social media to sculpt a brand identity to form a relationship with younger consumers and signifies the growing popularity of shoppable content.

Ruffles has partnered with A’ja Wilson, a forward with the WNBA team Los Angeles Aces, to promote its new Ruffles Ridge ...
22/08/2022

Ruffles has partnered with A’ja Wilson, a forward with the WNBA team Los Angeles Aces, to promote its new Ruffles Ridge Twists product, per a news release.
The tie-up with Wilson marks the first time the Frito-Lay brand has signed a female athlete to its Chip Deal roster. The multi-year contract is the first in a series of WNBA initiatives and expands Ruffles’ basketball presence.
The spiral-shaped potato chips are available in two flavors, Double Cheddar and Wilson’s own signature flavor Smokey BBQ. The collaboration comes as investment increases for the women’s basketball league.

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