25/03/2026
New work BTS! đź‘€
Sunfresh is an importer and wholesaler of fresh fruit and vegetable, located in New Spitalfields Market—Britain’s premier wholesale fruit and vegetable market.
The brand identity was developed to evoke the universal link and balance between fresh produce, growth and sunlight: a timeless sun symbol built on sleek flowy shapes evoking vegetal curves, symmetry inspired by natural balance and a clean, precise wordmark presenting soft rounded corners.
More to come: art direction, print collateral, signage and website. Stay tuned!