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Despite recession concerns, several industries have increased their ad spend in 2022, including media and entertainment,...
26/08/2022

Despite recession concerns, several industries have increased their ad spend in 2022, including media and entertainment, technology, travel and education and training, according to a report by MediaRadar shared with Marketing Dive.
Numerous industries saw a drop in advertising spend in the first half of this year, including finance, home furnishings, restaurants and bars, alcohol and pet supplies.
The shift in advertising spend reflects changing consumer habits and priorities as the COVID-19 pandemic may no longer be the biggest market concern and driver. Fears of a recession and rampant inflation have seen industries such as restaurants and home furnishing prepare to be impacted.

Lyft announced the formation of Lyft Media, a media network that represents a more ambitious push to capture digital adv...
25/08/2022

Lyft announced the formation of Lyft Media, a media network that represents a more ambitious push to capture digital advertising dollars.
Lyft Media encompasses vehicle ad options like digital rooftop screens, called Lyft Halos, and in-car tablets. The network also factors in Lyft’s bikeshare division and mobile app, which recently ran a successful campaign with rapper Cardi B.
The ride-hailing firm said it’s already worked with hundreds of brands, including DoorDash, Starbucks, HBO Max, Marriott and Google. A raft of companies are streamlining and growing their advertising products under the media network banner as brands seek alternatives to established digital platforms.

Kargo has acquired software-as-a-service company Ziggeo, adding to its omnichannel offerings in a quest to build bespoke...
24/08/2022

Kargo has acquired software-as-a-service company Ziggeo, adding to its omnichannel offerings in a quest to build bespoke products for advertisers across a variety of media, according to details provided to Marketing Dive.
Ziggeo’s developer team will set the direction for the combined companies’ video player roadmap to build new, differentiated video ad formats.
The acquisition is Kargo’s fourth high-profile addition in two years. Kargo acquired attention-based ad company Parsec Media in March 2022, e-commerce social ad platform SticherAds in October 2021, and social media ad platform Rhombus in August 2020. The company also launched its own publishing system, Fabrik, in March 2021.

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as th...
23/08/2022

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign is not running in the U.S.
The scavenger hunt promotion, which kicks off Aug. 13, marks 100 days until the global soccer event. The prize boxes contain signed memorabilia, access to a year’s supply of beer and tickets to the tournament.
Earlier this week, Budweiser and athlete partners teased QR codes on their social media accounts to pique fan curiosity. Scanning the codes reveals coordinates leading to the prize boxes, layering in a mobile aspect to the push.

Comscore reported Q2 2022 revenue of $91.4 million, up 4.3% year-over-year from $87.7 million, according to its latest e...
23/08/2022

Comscore reported Q2 2022 revenue of $91.4 million, up 4.3% year-over-year from $87.7 million, according to its latest earnings report, driven by its Cross Platform Solutions business, which grew 13.2% year-over-year to $39.8 million.
The growth is attributed to a rebound in its movies business and the growth of its TV measurement tools. Key partnerships are also at play, with Discovery, Warner Media, NBC Universal, Horizon Media and Publicis having agreed to try various tools, particularly those for local TV.
Comscore expects total 2022 revenue to rise between 5% and 7% higher than 2021 totals, per the report, as it continues to bolster its measurement tools and frame itself as a Nielsen alternative.

The Omnicom Advertising Collective, a portfolio of integrated marketing agencies within Omnicom Group, today (Aug. 15) a...
23/08/2022

The Omnicom Advertising Collective, a portfolio of integrated marketing agencies within Omnicom Group, today (Aug. 15) announced the launch of LevelUp OAC, a marketing solution for brands seeking to tap into gaming, according to details shared with Marketing Dive.
LevelUp OAC combines the expertise of agencies TMA and GSD&M. TMA has over a decade of experience in the space with capabilities around gaming brand strategy, content creation, influencer engagement and experiential activation. GSD&M offers in-game advertising solutions and in-house game experience design and augmented and virtual reality capabilities.
With the launch of a specialized solution, the Omnicom Advertising Collective seeks to help brands connect and engage with the gaming community that now numbers nearly 3 billion people globally, per Newzoo data cited by Omnicom.

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