25/03/2026
Further vignettes and studies from our exploration of PITERA for
We wrap up this first chapter of Facial Treatment Essence with a series of R&D moments investigating fluid behaviour, optical effects and extending into ideas of “brand imprinting” at a macro scale. Subtle tests and iterations that helped shape the visual language of the wider campaign.
Each fragment sits between science, abstraction and beauty, searching for a balance between precision and meaning. Beauty with substance, as we like to call it.
The full FTE project now lives on jformento.com as well as our page. Links in our profile.
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pitera