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Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings state...
28/08/2022

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from the prior period, meaning Walmart’s ads sales have remained flattish in a fluctuating economy that has caused some marketing verticals to pull back on spending.

American Eagle detailed a back-to-school campaign that includes metaverse activations and the first brand application of...
27/08/2022

American Eagle detailed a back-to-school campaign that includes metaverse activations and the first brand application of TikTok’s SoundOn feature, per a press release.
The seasonal effort centers on music through partnerships with three emerging Gen Z acts. The retailer also enlisted an artist from SoundOn for a custom song, which serves as the campaign’s anthem and part of a TikTok hashtag challenge.
On the metaverse front, American Eagle produced a virtual reality (VR) experience for Meta Quest 2 that will go live in eight store locations on Aug. 20. The retailer additionally is putting on an interactive Roblox performance with one of its music partners on Aug. 19 as it seeks to bridge digital and experiential tactics.

Gaming was one of the big winners of the pandemic, seeing an uptick in players along with viewers willing to tune into l...
26/08/2022

Gaming was one of the big winners of the pandemic, seeing an uptick in players along with viewers willing to tune into livestreams on platforms like Twitch. Like a lot of digital categories that once saw a boost from COVID-19 closures, the narrative has changed quickly. Video game growth has come back down to earth in recent months, aligning with an overall less certain economic picture. There’s also been a draught of high-profile releases following blockbusters earlier this year like “Elden Ring.”

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attem...
25/08/2022

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attempt to combat forest fires, per information shared with Marketing Dive.
The promotion was inspired by the growing rate of wildfires, with approximately 89% being caused by humans annually, according to data cited by the AB InBev brand. Many man-made forest fires are the result of poorly attended or extinguished campfires.
The solar cookers, which are available in limited numbers, use the sun to cook food, eliminating the need for flames. They are part of a larger initiative from the brewer known as “For The Forest,” which is aimed at protecting the environment by providing safer alternatives.

Media agency Canvas Worldwide has partnered with global insights company TransUnion, according to a press release.Partne...
25/08/2022

Media agency Canvas Worldwide has partnered with global insights company TransUnion, according to a press release.

Partnering with TransUnion allows Canvas, reportedly the second largest independent media agency in the world, to tap into the company’s plethora of anonymized offline consumer data in an effort to deliver clients more relevant messaging.

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning s...
25/08/2022

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning social media, gaming and more, per a news release.
The Frito-Lay brand tapped Snapchat for a custom lens that converts real-world triangles into Doritos, along with generating a code to unlock prizes. On TikTok, the snack marketer is issuing weekly challenges that task users with finding and filming iconic triangle-shaped locations scattered around the U.S.

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