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Frame manipulation provides an infinite number of ways to get someone to believe something that isn't really there.Examp...
06/07/2022

Frame manipulation provides an infinite number of ways to get someone to believe something that isn't really there.
Example: A television network company claims that their network is "available" in 100 million homes. But this does not mean that 100 million people use their services. This does not even mean that at least one person watches them.

HEURISTICS OF AFFECTIt is a process of making decisions and evaluating, guided only by emotions: do I like it? I do not ...
06/07/2022

HEURISTICS OF AFFECT
It is a process of making decisions and evaluating, guided only by emotions: do I like it? I do not like? how strong are my feelings?
In many areas of life, we form opinions and make choices that directly reflect our feelings and desire to approach or avoid, often without even realizing this fact.
The affect heuristic is an example of substitution in which the answer to an easy question [how do I feel about this?] serves as an answer to a much more difficult question [what do I think about it?].

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