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As the world has reopened — albeit in fits and starts — consumers have returned en masse to pre-pandemic activities that...
28/08/2022

As the world has reopened — albeit in fits and starts — consumers have returned en masse to pre-pandemic activities that take them out of the house, especially as working from home and social distancing have remained aspects of daily life. But this summer, the world consumers have returned to has been roiled by a heat wave that has spread across the globe, making hydration an increasingly important part of the equation.

After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soari...
27/08/2022

After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soaring demand continues to create an ugly collision with supply and labor shortages. Despite months of airport chaos, hospitality marketers are taking advantage of the rebound with some of their most ambitious campaigns since pre-COVID days, representing a bid by legacy brands to recapture mojo that was lost amid the emergence of home-sharing sites like Airbnb.

As retailers face economic challenges from inflation, chief marketing officers are allocating more money on social media...
26/08/2022

As retailers face economic challenges from inflation, chief marketing officers are allocating more money on social media as well as offline advertising, according to research from Gartner shared with Retail Dive.
The survey of 405 marketing decision makers across the globe between February and April showed that retail CMOs are spending 11.2% of their budgets on social advertising, more than any other channel and ahead of search ads. Sixty-three percent of retail respondents said they increased offline co-op and partner ad spend, demonstrating confidence for in-store shopping, according to Gartner.

Dentsu Creative, the holding company’s creative network, announced the launch of Dentsu VI, a virtual identity service t...
25/08/2022

Dentsu Creative, the holding company’s creative network, announced the launch of Dentsu VI, a virtual identity service that provides brands with a virtual face and personality to use across digital platforms, per details shared in an email with Marketing Dive.
Powered by CGI specialists from Dentsu Creative Singapore, the service applies gaming and film industry motion capture and streaming technology to create fully customizable virtual identities that can serve as avatars, character skins or non-playable characters in metaverse and gaming environments.

The Big Ten Conference, which is made up of 14 collegiate teams, has reached a media rights agreement with CBS, FOX, NBC...
25/08/2022

The Big Ten Conference, which is made up of 14 collegiate teams, has reached a media rights agreement with CBS, FOX, NBC and NBCUniversal’s Peacock that is reportedly worth $7.5 billion, per the Wall Street Journal. The breadth of the agreement radically expands the reach of the organization and its member schools.

The agreement, which begins on July 1, 2023, and will run through the 2029-30 season, will start with football. Conference football will run Saturdays, with FOX at noon ET, CBS at 3:30 p.m. ET and NBC in prime time. In August 2024, the conference will grow from 14 to 16 teams, adding the University of California, Los Angeles and the University of Southern California. These additions will give the Big Ten a coast-to-coast presence, including the top three media markets of New York, Los Angeles and Chicago.

Media agency Canvas Worldwide has partnered with global insights company TransUnion, according to a press release.Partne...
25/08/2022

Media agency Canvas Worldwide has partnered with global insights company TransUnion, according to a press release.

Partnering with TransUnion allows Canvas, reportedly the second largest independent media agency in the world, to tap into the company’s plethora of anonymized offline consumer data in an effort to deliver clients more relevant messaging.

The partnership signifies Canvas’ efforts to strengthen its data-gathering muscle and represents a major play by TransUnion to scale its consumer insight findings as marketers search for alternative means of gathering data.

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