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Complexity Gaming, the sister esports team of the Dallas Cowboys, is partnering with Denny’s to help support diversity a...
26/08/2022

Complexity Gaming, the sister esports team of the Dallas Cowboys, is partnering with Denny’s to help support diversity and inclusion in gaming through a series of Twitch streams, according to information shared with Marketing Dive.

The four sponsored streams will feature an all-female lineup, including Beccatilts, Emily Wang, Vicky Palami and Ninjayla. During the streams, “pancake drops” will reward viewers with prizes such as free delivery, merchandise, discounts and more. Streams will air on Twitch through August and September.

The campaign, which was facilitated by Spark Foundry, marks Denny’s growing effort to reach younger consumers through social media and other digital channels.

Coca-Cola announced the fourth and final product from its Creations platform for 2022, called Coca-Cola Dreamworld. The ...
25/08/2022

Coca-Cola announced the fourth and final product from its Creations platform for 2022, called Coca-Cola Dreamworld. The soda seeks to capture the taste of dreams and will be available in the U.S. and Canada starting Aug. 15, per a company release.
The marketer will promote Dreamworld through a variety of digital and experiential activations. Consumers that scan a QR code on packaging can access the Coca-Cola Creations Hub, which includes an augmented reality (AR) music experience, a digital fashion collection for the metaverse and more. The effort also includes AR Snapchat lenses and out-of-home (OOH) elements.

TikTok launched a commerce solution called Shopping Ads that includes three new advertising formats, according to a comp...
24/08/2022

TikTok launched a commerce solution called Shopping Ads that includes three new advertising formats, according to a company blog post.
Video Shopping Ads place a sponsored “Shop Now” banner at the bottom of posts that viewers can tap to access a landing page and click out to the brand’s website to make a purchase. Catalog Listing Ads allow brands to link to a full catalog to their TikTok campaigns and Live Shopping Ads directs people browsing TikTok’s scrolling For You page to live shopping events.

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as th...
23/08/2022

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign is not running in the U.S.
The scavenger hunt promotion, which kicks off Aug. 13, marks 100 days until the global soccer event. The prize boxes contain signed memorabilia, access to a year’s supply of beer and tickets to the tournament.
Earlier this week, Budweiser and athlete partners teased QR codes on their social media accounts to pique fan curiosity. Scanning the codes reveals coordinates leading to the prize boxes, layering in a mobile aspect to the push.

Comscore reported Q2 2022 revenue of $91.4 million, up 4.3% year-over-year from $87.7 million, according to its latest e...
23/08/2022

Comscore reported Q2 2022 revenue of $91.4 million, up 4.3% year-over-year from $87.7 million, according to its latest earnings report, driven by its Cross Platform Solutions business, which grew 13.2% year-over-year to $39.8 million.
The growth is attributed to a rebound in its movies business and the growth of its TV measurement tools. Key partnerships are also at play, with Discovery, Warner Media, NBC Universal, Horizon Media and Publicis having agreed to try various tools, particularly those for local TV.
Comscore expects total 2022 revenue to rise between 5% and 7% higher than 2021 totals, per the report, as it continues to bolster its measurement tools and frame itself as a Nielsen alternative.

Wish today (Aug. 15) debuted its new global brand campaign “You Wish,” created with agency Whale, according to a press r...
23/08/2022

Wish today (Aug. 15) debuted its new global brand campaign “You Wish,” created with agency Whale, according to a press release. The 30-second ad attempts to visualize the Wish experience and highlights Wish Clips, its short-form shoppable video feature that launched in February. The campaign is running across linear and connected TV, radio, social media and influencer marketing channels.

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