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Despite recession concerns, several industries have increased their ad spend in 2022, including media and entertainment,...
27/08/2022

Despite recession concerns, several industries have increased their ad spend in 2022, including media and entertainment, technology, travel and education and training, according to a report by MediaRadar shared with Marketing Dive.
Numerous industries saw a drop in advertising spend in the first half of this year, including finance, home furnishings, restaurants and bars, alcohol and pet supplies.

Walmart recently met with executives from Disney, Comcast and Paramount about how streaming content might boost its Walm...
26/08/2022

Walmart recently met with executives from Disney, Comcast and Paramount about how streaming content might boost its Walmart+ membership program, The New York Times first reported.
The Times said it is unclear whether any of the streaming providers are eager to strike a deal. Walmart views the addition of the right selection of content as a potentially important value-add for customers.

Inflation is a top concern for parents this back-to-school season, but signals are mixed on how big an impact this will ...
25/08/2022

Inflation is a top concern for parents this back-to-school season, but signals are mixed on how big an impact this will have on purchasing decisions. As a result, brands and retailers are focused on finding a message that promotes value without sacrificing sales.

The beginning of 2022 teased a sunnier outlook for this year’s back-to-school season following years of pandemic related challenges, but health stressors have been swapped for fears of a recession. Still, projected spending doesn’t reflect a hurting economy, with the market forecasted to hit $34.4 billion, 24% higher than pre-pandemic levels, according to Deloitte’s 2022 back-to-school survey.

Young consumer clothing brand Pacsun has topped two million followers on TikTok, a goal set by the company in 2021 as th...
25/08/2022

Young consumer clothing brand Pacsun has topped two million followers on TikTok, a goal set by the company in 2021 as the brand strives to live organically in its shoppers’ feeds, according to a press release.
The company deployed popular tactics to gain its following, like hashtag challenges, shoppable livestreams and creator partnerships, but noted in press materials that it utilized an in-house team to participate in other viral trends and craft a voice outside of selling.

Disney is introducing an ad-supported version of Disney+ in the U.S. on Dec. 8 as part of a larger adjustment to its str...
25/08/2022

Disney is introducing an ad-supported version of Disney+ in the U.S. on Dec. 8 as part of a larger adjustment to its streaming pricing strategy, according to a press release. Plans for such an offering were previously announced, but these are the most concrete details to date.
The new “basic” tier carrying ads costs $7.99 per month versus the ad-free “premium” version, which is increasing to $10.99 per month. Ad-free Disney+ currently costs $7.99 per month, making the change a noteworthy price hike.

Nielsen and Amazon signed a three-year measurement agreement around the e-commerce giant’s broadcasts of NFL “Thursday N...
25/08/2022

Nielsen and Amazon signed a three-year measurement agreement around the e-commerce giant’s broadcasts of NFL “Thursday Night Football,” per a press release.
Beginning with the 2022 season, Nielsen will measure full coverage of the program on Prime Video and Twitch, along with over-the-air stations in local markets and out-of-home viewing. “Thursday Night Football” will be measured and processed like all other NFL games using Nielsen’s panel.

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