PixelLux Design

30/04/2026

Two weeks on from its official press night in the , Nina Dunn, Video Designer for Avenue Q at the Shaftesbury Theatre, shares a behind-the-scenes look at the production:

"I first encountered Avenue Q on Broadway in 2008 and later via the V&A Museum's National Video Archive of Performance whilst working on an exhibit there. Joining the team to bring it back to the West End alongside original and new creative members is a true privilege.

I adore every character in this clever, deceptively complex show. The cast is exceptional and directed by Jason Moore they manage to find the perfect balance of heart and humor. It is a joy to hear the audience's laughter and gasps of support for the characters each night.

The music and writing feel fresh while honoring the original classic: the band is so brilliant I could listen to their sound check alone all evening.

Collaborating with Anna Louizos on her inventive set has been wonderful, especially finding new ways to integrate original animation and hidden video surfaces. My team at PixeLlux, working alongside lighting designer, Tim Lutkin, and sound designer, Paul Groothuis, has worked to re-format and expand the interstitial material and add more humour and richness to the show with new material.

With the original puppet designs sporting Jean Chan's ingenious new costume designs, it has been an honor to be part of the Avenue Q 'Class of 2026.'"

Thetre-News.com
*****
"Visually the production benefits enormously from the advances in theatre technology. Tim Lutkin’s lighting design and Nina Dunn’s video design are sleek, dynamic and beautifully integrated with Anna Louizos’s set design , giving the show a level of polish that redefines its aesthetic. It no longer trades on novelty; it stands confidently as a sophisticated piece of musical theatre."

Liam O Dell
****
“…given how many adult jokes can be found in video designer Nina Dunn’s cartoonish infomercials, I found myself scanning the many billboards seen in “There’s Life Outside Your Apartment” for hidden references instead of paying attention to the characters performing on stage.”

05/03/2026

It’s World Book Day and the team are deep in development for the brand new production of The Snowman based on Raymond Brigg’s classic illustrated book, which is coming to the Birmingham Rep and Peacock Theatre's later this year.

A few months ago the team spent a truly inspiring day at the Penguin archive, studying Raymond Brigg’s original drawings and sketches.

We are really excited about reimagining his detailed, atmospheric world for the stage using the latest digital means to integrate with set, dance and aerial work whilst remaining true to the beauty of the original’s hand drawn aesthetic.

Illustration by Raymond Briggs
@ Snowman Ent. Ltd 2026

05/02/2026

PixelLux joined forces with as their content and systems integration partner for their stand at in Barcelona to demonstrate the ability of TAIT Navigator and Kinesys Apex hoist to integrate seamlessly, intuitively and creatively with a video playback system.

In collaboration with TAIT, and the wider creative team including OS Creative, LCR, and Production Box, we explored a range of creative approaches to showcase this technology at its very best. Using Unreal Engine, Notch and Disguise we developed content that responds directly to the PsN data and the real-time positioning of the media display surface: in this case, a rotating and travelling 50” 4k TV that sits at the heart of the stand.

Alongside informative content showcasing TAIT’s world-class projects and products, we created playful sequences to really demonstrate what the system can do, including a scene where PsN data drives gravity and lighting and a duet between aerial dance footage and screen motion.

The creative possibilities for this system are endless and scalable - contact us to talk about your ideas and how we can make them a reality!

Check it out in person at ISE, Hall 8.1 stand 8D900

08/01/2026

At PixelLux, our work is defined by a tech-agnostic approach where narrative and storytelling lead every decision. By staying flexible in the tools and techniques we use, we’re able to craft bespoke, responsive visuals that evolve alongside emerging technologies.

One of our key methods is harnessing 3D technology to design dynamic, immersive environments for stage and live events. In recent years, Unreal Engine has become a powerful part of that toolkit — allowing us to build digital worlds that transition seamlessly into physical performance spaces.

In this showreel our 3D artist, Simran Matharu, takes you behind the scenes of her process for Carlos Acosta's Nutcracker in Havana . Using Unreal Engine — asset development, blueprint scripting, material creation — Simran crafted the Land of Sweets, shaping Clara and Uncle Elias’s journey at the beginning of Act 2 as they travel through this magical world toward Coppelia.

Nutcracker in Havana has just commenced the second leg of its Winter tour, starting with shows this week in Sheffield before heading to venues including York, Grand Opera House, and Edinburgh’s Festival Theatre. This enchanting production fuses together classical and contemporary dance genres and Cuban Folk, creating a production full of joy and heart.

🎟️ Full tour dates and tickets at nutcrackerinhavana.com

17/12/2025

17/12/2025

PixelLux were delighted to support Anna Fleischle's designs for Lily Allen’s recent appearance on Saturday Night Live.

On a tight turnaround, the team provided original video content to complete the stage picture for her performances of “Sleepwalking” and “Madeline” from her new hit album, West End Girl, according to Anna’s overall concept.

Watch this space for more details about her forthcoming tour!



BTS Photography:

12/12/2025

Today is officially Panto Day 2025! And, with this year's theme being transformation, we thought it was the perfect moment to share how we work in Unreal Engine to bring our pantomime video designs to life.

Over the past five years, we’ve been delighted to collaborate with Imagine Theatre on a range of innovative digital pantomimes. Working alongside designers Mark Walters (Beauty and the Beast, Aladdin) and David Shields (Jack and the Beanstalk), we’ve helped craft dynamic, immersive worlds that can transport audiences in an instant —from villages to castles, from taverns to ballrooms — brought to life with shifting clouds, spinning windmills and swaying sunflowers.

In this showreel, we step into the world of Jack and the Beanstalk, created by PixelLux associate artist Matt Brown. It offers a glimpse into how traditional panto environments are reimagined in digital form through bespoke materials, 3D models and the integration of 2D artwork.

We would like to wish the cast and crew of Jack and the Beanstalk at Wycombe Swan Theatre all the best for their opening shows today! Be sure to catch it this Christmas!

06/12/2025

Congrats to team Beauty And The Beast where the caste gates are opening today in Reading! Never looked better! Huge thanks to for bringing it home this year!

06/12/2025

We’re delighted to release this year’s Genie out of the lamp again this year for Aladdin at Swansea Grand Theatre from today with fully dynamic sets by PixelLux in collaboration with Mark Walter’s and Imagine Theatre

25/11/2025

Autumn is always a busy time of year, when new productions join seasonal revivals to create a rich repertoire of PixelLux work. This year, we’re delighted to have nine shows featuring PixelLux’s designs running across the UK and online.

In London, you can catch Ride the Cyclone at Southwark Playhouse Elephant, and Othello OnStage at Haymarket Theatre Royal.

There is also still time to catch OSCAR at the Crown UK , which closes this weekend.

Meanwhile, A Christmas Carol - A Ghost Story - Mark Gatiss’ acclaimed adaptation - has just opened at Alexandra Palace, returning after its celebrated runs in 2023 and 2021.

This Christmas also brings the return of three of our ‘digital’ pantos continuing our 5 year relationship with Imagine Theatre : Jack and The Beanstalk at the Wycombe Swan (in collaboration with David Shields), Aladdin at the Swansea Grand and our Award-winning Beauty and the Beast in Reading (both in collaboration with Mark Walters).

Elsewhere, Carlos Acosta's Nutcracker in Havana is touring the UK, featuring set and video design by PixelLux Creative Director Nina Dunn.

And finally, The Shark is Broken is still available to stream via BroadwayHD.

We’re incredibly grateful for all our collaborators who help to put these well loved shows on the road year after year and to those creating new adventures with us alike. What a dream team!