16/01/2026
While we’re talking evaluation (listen, data is cool, ok?) we thought it might be useful to break things down. Because, astonishingly, a lot of the arts use jargon that not everyone understands and this can create barriers.
How did we get to our audience figures and what do the terms mean? How can you measure audience numbers for your own events and exhibitions?
If you have any questions, or would like us to break anything else down do just drop us a line!
And btw we haven’t included our digital audience figures in here, just the actual humans who came to events, exhibitions, workshops and the like.