11/05/2025
In the fifth of 10 posts to introduce the fantastic subjects of the 2025 Good Souls exhibition…
MATT WELSH�For the past six years, Matt Welsh has been the passionate Store Manager at Keswick Booths. With unwavering dedication, he has become a true advocate for the local community, going above and beyond to discover and promote home-grown talent across the Cumbria region, with a focus on hyper local suppliers.
From the first pour of locally distilled gin to the creamy taste of fresh milk, Matt’s mission has been clear: to shine a spotlight on the incredible producers right on our doorstep. His impact is far-reaching, supporting everything from artisan chutneys to bread baked fresh every day, a stone’s throw from his store, all done with heart and purpose.
One of Matt’s standout achievements has been the creation of a dedicated showcase for Lakes Distillery, a local gem in the world of spirits. Through thoughtfully arranged tastings and eye-catching displays, he transformed a simple shelf into a storytelling experience that captured the attention of shoppers and significantly boosted sales.
Recognising the need for refreshing, family-friendly options, Matt also partnered with Midtown Milkhouse Dairy. He saw promise in their fresh milk dispensing machine and facilitated the implementation right at the store entrance, delighting both locals and tourists alike.
His passion didn’t stop there. Matt also threw his support behind Wild and Fruitful, a cherished local maker of relishes and chutneys. By expanding their range in store and introducing beautifully packaged gift items, he helped elevate the brand and grow their reach.
This year, Matt’s community spirit shines even brighter. In a heartfelt move, he and the Keswick team selected the Calvert Trust as their local charity partner. Committed to making a meaningful impact, Matt collaborated once again with Wild and Fruitful to create a limited-edition Wild & Fruitful Garden Pickle, with proceeds supporting the life-changing work of the Trust.
Matt Welsh exemplifies what it means to champion local suppliers. His tireless efforts, creative vision, and deep-rooted belief in community collaboration are a true inspiration, not just in Keswick, but across the North Lakes region. Through every partnership and every product, Matt is proving that when we support local, we all thrive.
BoothsCountry
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Exhibition open 15th May - November 2025 Holker Hall & Gardens
Wed - Sunday (and Bank Holidays) 10am - 5pm
Entry Free
Paintings by Bob On Paintings
Photography by Tiree Dawson Photography