17/06/2026
Tonight marks kick off for the men’s England squad in the 2026 World Cup. But every 90 minutes, the time it takes to play a game, someone in the UK dies by su***de.
Let’s kick off more than just our hopes for a good World Cup performance today, let’s help to give someone the hope to carry on. We’re asking fans to check in on the people around them and kick off important life-saving conversations. Talking can make a huge difference to someone who is struggling with suicidal thoughts.
Whether you’re watching a game together or texting about last night’s result, a simple “How are you doing, really?” can go a long way.
Asking – and asking twice – is a small but powerful act that shows our mates that they’ve got space to open up. We don’t have to have the perfect words, we just need to show up and show our support.
Don’t keep it to yourself if you’re struggling to cope. We're part of your squad too, and we’re here to listen, 24/7 on 116 123 💚