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Procter & Gamble (P&G) is increasing the value of its brands by “close coupling” price increases with product innovation...
25/08/2022

Procter & Gamble (P&G) is increasing the value of its brands by “close coupling” price increases with product innovation “whenever possible”, according to CEO Jon Moeller.

The FMCG giant’s portfolio is focused on daily use categories where “performance drives brand choice”, he explained to investors today (29 July).

“As consumers face increased pressure on nearly every aspect of their household budgets, we invest to deliver truly superior value and [the right] combination of price, product and performance to earn their loyalty every day,” he said.

Cazoo plans to “reverse” its brand and performance marketing balance by 2023, increasing performance to two-thirds of sp...
24/08/2022

Cazoo plans to “reverse” its brand and performance marketing balance by 2023, increasing performance to two-thirds of spend while brand investment drops back, founder and CEO Alex Chesterman has said.

In 2021 it was brand activity that accounted for two-thirds of spend, he told investors today (2 August) as the company reported results for the first half of 2022. The balance shift is expected to progress over the second half of this year.

Times of social upheaval can lead to seismic changes in consumer habits – and there is no need to trawl the history book...
22/08/2022

Times of social upheaval can lead to seismic changes in consumer habits – and there is no need to trawl the history books for examples.

Now, enjoyment of the UK’s heatwave summer is being marred by consumers who already fear the arrival of their winter heating bills. Could rampant inflation, rising interest rates and fear of a prolonged recession lead to a boost for retail media networks, as customers seek the best value available through loyalty scheme rewards?

When Covid-19 forced the UK into lockdown in March 2020, increasing already significant levels of food insecurity, the C...
22/08/2022

When Covid-19 forced the UK into lockdown in March 2020, increasing already significant levels of food insecurity, the Co-op made the decision to scrap its planned Easter campaign and use the £2.5m worth of airtime to promote a new national fundraising campaign for FareShare instead.

The supermarket made a £1.5m donation to get the ball rolling, which quickly garnered the public support of Marcus Rashford on Twitter. Less than a month later, he was starring alongside Co-op colleagues in a TV campaign for FareShare – all without expecting a penny – and on the cusp of spearheading one of the greatest government U-turns in UK political history.

The Advertising Standards Authority (ASA) is launching a dedicated webpage to expose influencers who are repeatedly fail...
22/08/2022

The Advertising Standards Authority (ASA) is launching a dedicated webpage to expose influencers who are repeatedly failing to disclose advertising on Instagram, with Lucy Mecklenburgh, Jodie Marsh, Chloe Ferry and Chloe Khan the first to be shamed.

The webpage is part of an “escalation” in sanctions against ongoing non-compliance, the ASA says. The regulatory body put brands and influencers “on notice” in March, warning at the time that they would face further action if they did not follow advertising disclosure rules.

The Advertising Standards Authority (ASA) is taking out Instagram ads exposing six rule-breaking influencers who have co...
22/08/2022

The Advertising Standards Authority (ASA) is taking out Instagram ads exposing six rule-breaking influencers who have consistently failed to disclose ads on their own accounts, despite explicit warnings.

The regulatory body’s rules state that any advertising on social media must be clearly signposted and labelled as such to protect consumers. This can be achieved with a label such as ‘ ’ within the image or caption.

In June 2021, the ASA set up a webpage naming and shaming influencers who were failing to abide by the rules. Francesca Allen, Jess Gale, Eve Gale, Belle Hassan, Jodie Marsh and Anna Vakili were among those influencers added to the site.

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