28/04/2026
On the island of Bali, just outside Ubud, there’s a warung.
A warung is a small roadside food stall—the kind you find on every corner across Indonesia. Plastic chairs, a pot of something warm, and usually a view of whatever life is happening outside. This one sits right next to a rice field.
If you squint hard enough at that rice field, you can see the future: a sustainably built boutique hotel where wellness and community are just as central to the experience as the luxury itself.
A few weeks ago, our Regional Director for APAC, , made the trip out here with hotelier Patrick Weder. Over coffee in that simple warung, they didn’t talk about playlists. They talked about the space—imagined it, really. The way the light moves through the trees in the morning. The floral scent that hangs in the air. The sound of birds and, if you’re lucky, monkeys somewhere in the canopy above the rice paddies. The way the wind comes through.
All of that will be there when the first guests arrive. And all of it shaped the brief.
That’s how we work. Music and sound aren’t something you bolt on at the end of a build; they’re part of how a space feels from the very first moment someone walks through the door. To get that right, you have to understand the place before the door even exists.
Sometimes that means sitting in a simple warung next to a rice field in Bali, talking about the invisible details that guests will feel more than they’ll notice.
We wouldn’t have it any other way.
