Magicbypost.co

17/06/2026

Me trying to act professional when a potion starts fizzing…😂

16/06/2026

There was a time when this was just an idea.

A dream scribbled in a notebook.
A few orders packed at my ironing board in my dad’s kitchen.
Late nights, early mornings, and a whole lot of hope.

There were moments I questioned everything!
Moments I wanted to quit.
Moments I wondered if anyone would ever believe in my little idea the way I did.

But I kept showing up.

One order became ten.
Ten became hundreds.
And slowly, what felt impossible started becoming reality.

Now, when I stand here and look at what Magic By Post has become, I don’t just see a business. I see every risk, every setback, every lesson, every supporter, every customer, and every magical memory we’ve created along the way.

If you’re building something right now and nobody else can see the vision yet, keep going.

The things that change your life often start as the smallest ideas.

Thank you for being part of this journey. We really are just getting started.

15/06/2026

Honestly, I couldn’t be happier to see this!

As a business built around encouraging children to play, imagine and create away from screens, this feels like a huge step in the right direction.

Childhood should be filled with adventures, imagination, messy play, curiosity and real world magic! Not endless scrolling!

We’ve spent year championing play because we know the incredible benefits it brings to children’s creativity, confidence and wellbeing. So seeing conversations finally moving in this direction feels long overdue.

A win for childhood 💕

10/06/2026

It’s not all sunshine and rainbows…☀️🌈

Oh wait, when you’re making fairy potions in the garden, it actually might be. 🧚

The kind of childhood magic we never want them to outgrow 💕



✨Save this for your next sunny afternoon activity.

08/06/2026

We’re so excited to share that we are FINALISTS in the Enterprise Vision Awards 2026! 🎉

We’ve been shortlisted for the SBS Award! and honestly we’re still pinching ourselves.

To be recognized alongside so may incredible businesses and inspiring women is such a honor. Running a business isn’t always easy, but moments like these make all the hard work, late nights and determination feel incredibly worthwhile.

Magic By Post started with a simple idea, creating magical moments for children through play and to see how far we’ve come is something we’re so proud of.

A huge congratulations to all the other finalists. We can’t wait to celebrate with you all and hear your amazing stories.

Thank you to for championing female entrepreneurs and small businesses and thank you to our wonderful customers, stockists, supporters and families. We genuinely couldn’t do this without you.

Wish us luck for the next stage!🤞

08/06/2026

This is your sign to buy the potion making kit.

07/06/2026

Bath time doesn’t have to be a struggle!

With a little potion magic, fizzing colours and sensory fun, bath time can become the highlight of their day instead!

Our magical Bathtime Potion is designed to turn everyday routines into an enchanting adventure, helping little ones look forward to hopping in the tub.

No more battles. Just bubbles, wonder and plenty of magical moments.

Tell us below, would this help your little one get in the tub? 👇

05/06/2026

Much better ✨

Because every bowl deserves to be filled with fizzing potion magic.

04/06/2026

28/05/2026

A little reminder that you don’t have to leave the house every day to create magical childhood memories.

Slow mornings, sunshine in the garden, messy potion play and little imaginations at work.

Play at home counts too!

Who’s with me?