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Ruffles has partnered with A’ja Wilson, a forward with the WNBA team Los Angeles Aces, to promote its new Ruffles Ridge ...
30/08/2022

Ruffles has partnered with A’ja Wilson, a forward with the WNBA team Los Angeles Aces, to promote its new Ruffles Ridge Twists product, per a news release.
The tie-up with Wilson marks the first time the Frito-Lay brand has signed a female athlete to its Chip Deal roster. The multi-year contract is the first in a series of WNBA initiatives and expands Ruffles’ basketball presence.

Shopify this week launched a new shoppable content feature, Shopify Collabs, which aims to connect creators with the pla...
27/08/2022

Shopify this week launched a new shoppable content feature, Shopify Collabs, which aims to connect creators with the platform’s millions of merchants, according to a press release.
The tool is intended to match creators and merchants together with a focus on passions and sensibilities, helping one another capitalize off of their respective careers and further emphasizes the role shoppable content holds as a marketing tactic.

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attem...
25/08/2022

Busch Light is distributing free solar cookers at fire departments across Colorado through Labor Day weekend in an attempt to combat forest fires, per information shared with Marketing Dive.
The promotion was inspired by the growing rate of wildfires, with approximately 89% being caused by humans annually, according to data cited by the AB InBev brand. Many man-made forest fires are the result of poorly attended or extinguished campfires.

The rollout of iOS 14.5 and privacy changes brought by Apple in 2021 have transformed the app marketing industry and dra...
25/08/2022

The rollout of iOS 14.5 and privacy changes brought by Apple in 2021 have transformed the app marketing industry and dramatically changed the way advertisers target and measure users on iOS. Despite large strides, mobile marketers and advertisers are continuing to navigate the evolving mobile advertising ecosystem while re-assessing their long-standing user acquisition concepts to ensure they can drive app marketing success. The industry will continue to become more privacy-centric as users are given more control over their data—a move we wholeheartedly embrace. With this in mind, it is paramount to optimize for securing the opt-in and to build a robust conversion value strategy. This way you’ll have the largest amount of opted-in, user-level data to work with and compare and contrast side-by-side to inform decision-making for your aggregated data.

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning s...
25/08/2022

Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning social media, gaming and more, per a news release.
The Frito-Lay brand tapped Snapchat for a custom lens that converts real-world triangles into Doritos, along with generating a code to unlock prizes. On TikTok, the snack marketer is issuing weekly challenges that task users with finding and filming iconic triangle-shaped locations scattered around the U.S.

It’s been a long pandemic for consumers and brands alike. Who can blame a marketing leader for wanting to lean into a ne...
25/08/2022

It’s been a long pandemic for consumers and brands alike. Who can blame a marketing leader for wanting to lean into a new normal, one without official restrictions and, ideally, without lingering pandemic consumer hesitancy to engage with public life?

However, reality can’t be avoided. It is true that concern levels have eased considerably since the initial phases of the pandemic. But as of May 2022, nearly four out of 10 consumers surveyed by Gartner still described themselves as “extremely” or “somewhat concerned” about the COVID-19 pandemic. Note also that though concern is ebbing, people aren’t becoming “unconcerned.” Rather, consumers are settling into an on-the-fence, tentative middle position — a somber reminder to CMOs that the pandemic is still a reality for many consumers.

25/08/2022
25/08/2022
25/08/2022

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