
30/08/2022
Ruffles has partnered with A’ja Wilson, a forward with the WNBA team Los Angeles Aces, to promote its new Ruffles Ridge Twists product, per a news release.
The tie-up with Wilson marks the first time the Frito-Lay brand has signed a female athlete to its Chip Deal roster. The multi-year contract is the first in a series of WNBA initiatives and expands Ruffles’ basketball presence.