17/06/2026
We have always had reservations about selling traditional air drying clay due to the products end of life cycle... Until now!♻
As a B-Corp company, we try to take a more considered view of the materials we sell, and will always prioritise options that reduce environmental impact wherever possible.
For years, we have tried to encourage manufacturers to consider more environmentally responsible alternatives for the fibres used within traditional air drying clay, but rather than waiting for a wider industry shift, we decided to explore alternatives ourselves.
Behind the scenes, we've been testing various materials and eventually opted for a cellulose-based fibre that is not only biodegradable, but could also provide the same functional benefits without relying on synthetic nylon fibres. This became the foundation of our Vitraclay Air Drying Clay.
To find out more about our reasoning for developing our own air drying clay, head over to our Knowledge Base - link in bio!➡
