03/09/2026
Unearthing great promise for opera’s future 📝
When we embarked on our rebrand at the beginning of this year we wanted the process to involve much more than creating a new logo and a change of colour scheme. Our new brand launch has gone hand-in-hand with the development of our 5-year business plan at a pivotal moment in formdability’s development.
We kicked the project off with a board away-day at Graeae Theatre Company’s Bradbury Studios, bringing our trustees together in person for a day of strategic thinking, reflecting and dreaming. Holding this event at Graeae’s creative and accessible space brought further inspiration and aspiration to our conversations.
Jo Dacombe from Art Reach Events 🧡 facilitated thoughtful and lively conversation in the morning, reflecting on our Vision and Mission – the starting point for our 5-year business plan.
In the afternoon, the post-it notes, sharpies and art supplies came out as Lindsay Baker from Popgaze Design & Social led us through a playful process of describing our brand personality, followed by exploring the colours, textures, shapes and images that spoke to us.
This work provided the foundation for a stand-out rebrand which helps to communicate our unshakeable conviction that disability and talent go hand-in-hand.
Enormous thanks to Arts Council England for supporting this project!
