Calvin Innes - Artist, Illustrator & Cartoonist

Calvin Innes - Artist, Illustrator & Cartoonist Award winning illustrator, artist, cartoonist, author, designer & presenter. Official Wasgij Artist.

This week I spoke at the Indie Summit in Bangkok, Thailand.My talk looked at the differences between traditional audien...
19/03/2026

This week I spoke at the Indie Summit in Bangkok, Thailand.

My talk looked at the differences between traditional audiences and fandoms and invited people to reframe how they look at communities.

Fandoms offer two very important things, that most brands are looking for.... a sustained revenue stream, and cultural relevance. The trick is knowing how to enter these spaces with authenticity.

Very excited to be speaking at conference in the beautiful Czech Republic in April 2026.I'll be talking about about how...
20/12/2025

Very excited to be speaking at conference in the beautiful Czech Republic in April 2026.

I'll be talking about about how to work with fan communities and exploring how engaging with fandoms can lead to long-term business growth.

A couple of weeks ago I had a blast speaking at about Fan Power, and how leaning into fandoms is a huge opportunity for...
27/10/2025

A couple of weeks ago I had a blast speaking at about Fan Power, and how leaning into fandoms is a huge opportunity for brands and agencies to connect with some of the most dedicated, passionate and invested people on the planet.

Looking forward to speaking at the Popcultr Marketing Summit at the MCM in London in a couple of weeks' time.... I'll be...
11/10/2025

Looking forward to speaking at the Popcultr Marketing Summit at the MCM in London in a couple of weeks' time.... I'll be looking at how brands can't just fake it to make it with fandoms... It's all about genuine connections, understanding the culture and the codes and speaking the language of that particular fandom... not just jumping on trends.

To every kid who ever felt like a nerd, and grew up to realise that was their super power....Fandom Power: Marketing in ...
04/10/2025

To every kid who ever felt like a nerd, and grew up to realise that was their super power....

Fandom Power: Marketing in the Age of Nerd Culture

So proud to see this come to life and receive so many positive comments from others in the industry.

Thanks to everyone who has read it so far, I appreciate everyone of you.

https://amzn.eu/d/b09SEZc

I'm very happy and incredibly proud to say that after about 10 months of writing late at night, on the train between mee...
29/09/2025

I'm very happy and incredibly proud to say that after about 10 months of writing late at night, on the train between meetings, and having consumed more coffee than I’d like to admit… my new book Fandom Power: Marketing in the Age of Nerd Culture is now available.

I set out with a target to write a book last year, because I keep seeing the same gap in conversations with brands and agencies. Fandom is often mentioned, but rarely understood.

I’ve worked in marketing for over 20 years, and have been fortunate enough to sit on plenty of juries, speak at a ton of events, deliver workshops on fandom and write regularly on the subject… but I’ve never collated these ideas in one place, until now.

The first half of my career was spent talking about reach, demographics, and media impressions. The latter half my focus has been on rituals, belonging, cultural codes and the passion that makes communities thrive. It’s not always as easily measurable, but the impact is tenfold.

So after many years as a dedicated nerd, comic book geek, gamer, collector of memorabilia and sneakerhead I wanted to put down in one place (and in a format that is easy to pick up and digest), the lessons I’ve learned about fandoms, and why I believe the future of marketing depends on understanding them.

I can’t wait for you to read it. If you do, please let me know if you enjoyed it.

Welcome to the age of nerd culture!

https://amzn.eu/d/aiZ1sco

I'm completely in love with my new Fantastic Four G-Shock watch. 😍
24/09/2025

I'm completely in love with my new Fantastic Four G-Shock watch. 😍

After an amazing couple of years as GM & Executive Creative Director at JvM NERD London, I’ve decided it’s time for a ne...
21/09/2025

After an amazing couple of years as GM & Executive Creative Director at JvM NERD London, I’ve decided it’s time for a new chapter.

JvM NERD has been home to some of the most exciting, nerdy, fan-fuelled projects I’ve ever worked on, and I’ll still be supporting the NERD team and wider Jung von Matt group closely, on a freelance basis.

But now I’m giving myself room to go even deeper into the worlds I love most: fandom, gaming, anime, sports, sneakers, kidults… all the spaces where passion forges culture.

Fandom has always been the heartbeat of my work, and I want to spend more time helping brands and agencies understand it, respect it, and build with it.

So, if you’re thinking about how your brand or campaign can really connect with fan communities (beyond buzzwords and surface-level targeting), let’s talk. Whether it’s through workshops, strategy, or creative campaigns, I’m here to help you build belonging.

What’s the next adventure? Well, the wheels are already turning and it’ll all be public very soon.

But for now, smoke me a kipper, I’ll be back for breakfast!

👾=💙

It's always a good day for some retro gaming. 👾Love this retro handheld from Awesome little handheld with a ton of game...
20/09/2025

It's always a good day for some retro gaming. 👾

Love this retro handheld from

Awesome little handheld with a ton of games.

That's my day sorted!

This year's Kidult Awards have offered up some awesome toys!Thank you to for the amazing toys. And to and A...
12/09/2025

This year's Kidult Awards have offered up some awesome toys!

Thank you to for the amazing toys.

And to and Awards! Here's to another year of play!!

These Mini Verse Harry Potter toys from are brilliant.... seriously cool and so much fun. We spent a whole afternoon un...
06/09/2025

These Mini Verse Harry Potter toys from are brilliant.... seriously cool and so much fun.

We spent a whole afternoon unboxing and playing. Easily the best Mini Verse toys we've seen so far (and we've tried most of them).

Super detailed, really creative and a great mix of cute fun, tricky and magical.

Bravo, and thank you

Quickly becoming one of our favourite family games. Crack List is brilliant and really funny, from
06/09/2025

Quickly becoming one of our favourite family games. Crack List is brilliant and really funny, from

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