19/08/2026
Music x Media's Guest Column invites professionals from across the industry to share their perspectives on current issues, their work, values, events, or any other topic they find relevant.
This contribution was written by Laura Fuentes, a creative sector professional specializing in communications and content. While an emerging voice in the field, Fuentes has built versatile experience across the music industry and the wider creative sector. Over the past two years, Fuentes also became known to many through her role as Head of Comms for ODDfest, one of Finland’s latest festival newcomers.
🖋 "In fact, being adventurous in music has, in a way, become a badge of honor for many people my age. Humorously, this can especially be seen around the turn of the year, when the annual Spotify Wrapped cultural ritual commences and younger listeners around the country rush to proudly showcase their listening minutes and eclectic genre choices to their peers. At the very moment music has become more diverse, however, discovering it can ironically feel surprisingly narrow. "
🖋 "New event concepts also continue to pop up left and right, reflecting changing habits around nightlife and socializing, with coffee raves and alcohol-free offline gatherings rising alongside traditional partying. Yet when it comes to music, discovery still often begins and ends with whatever algorithm happens to serve us."
Read the whole Guest Column: www.musicmedia.fi/vieraskyna
––
Would you want to write for Guest Column?
Contact: [email protected]
The stage is yours.
Important topics are also addressed at Music x Media. Music x Media will be held in Tampere on October 1–2, 2026. Tickets on sale: www.musicmedia.fi.
