01/06/2023
Mahtavia uutisia kesän aluksi. CMI - Martti Ahtisaari Peace Foundation :n projekti "Avaimet rauhaan" on voittanut Kiovan kansainvälisillä mainosfestivaaleilla (KIAF 2023) kolme pronssia ja yhden hopean TBWA\Helsinki :n ideoimalla kampanjalla.
Pågå on erittäin kiitollinen ja nöyrä, että saimme olla mukana omalla panoksellamme tässä merkityksellisessä projektissa.
Kiitos myös DEF Agency
Kyiv International Advertising Festival is one of the leading European festivals in advertising. After the full-scale Russian invasion of Ukraine, this year the KIAF program is focused exclusively on socially significant communications.
This year's theme was “Make the world a better place” - which was exactly the starting point for our Keys for Peace campaign that saw daylight on International Day of Peace 2022.
We wanted to tackle this by bringing the human cost of war so close to Finnish decision-makers and the general public that it would be impossible to ignore - as well as gather funds and partners to secure their operations for years to come.
A touring exhibition was created featuring 10 real house keys from conflict zones and telling the life story of 10 brave people that had to flee war. The results were impactful with 171 000 ad visits and 500,000 exhibition visitors.
It was an honour to be a part of a case as meaningful as the Keys for Peace -project made for the CMI – Martti Ahtisaari Peace Foundation. An even bigger honour was to be shortlisted and eventually win 3 bronzes and 1 silver for this case in the KIAF 2023.
Thank you and congratulations to all people involved Nordic Business Forum, Helsingin kirjamessut, Turun kirjamessut, Schibsted (Oikotie.fi), Def Agency, Pågå ,Kallion kirkko and of course our TBWA team. 💛
Read more here: https://creative-stories.com.ua/en/kiaf/winners-kiaf?reload=false&search=keys%20for%20peace
