27/11/2023
¡Un momento para reflexionar sobre la digitalización de los espacios culturales, el turismo y la promoción cultural!
📲 How does technology influence the visitor experience?
😷 The pandemic was a turning point for museum and tour itinerary managers.
🙊 The audiguides finally came to your smartphone, leaving the already obsolete museum equipment in the drawer, from where it should go to the recycling truck.
🤩 New opportunities opened up for companies like Malvado Group and we are very satisfied because we finally saw the confirmation of what we have been saying since our creation, a decade ago this year. Experience comes first. What has to guide the promotional strategies in cultural tourism.
🙂 Now we have a good box and we just have to fill it with the best content so that those who visit your museum, monument or route, enjoy it as they demand and deserve. Preserving heritage has a lot to do with this.
👌🏼 And it involves trusting professionals who know how to tell the stories behind each stone, work of art or landscape. Because this also requires technique and above all creativity and a bit of empathy with audiences.
👥 My team at treasures the experience of more than 3 decades working to create good content and storytelling, produce high-impact interactive audiovisuals with the most immersive music and sound effects, design innovative scenographies, signpost more sustainable routes, with digital technologies or create virtual realities highly valued for their quality, rigorous content and spectacularity.
⏲ This year we have also been very busy, helping small companies and freelancers to go digital and take the first step in their online presence.
💬 We still think the same as we did a decade ago, that there is no point in using technology without awareness, without having clear objectives and without offering the best content through it.
🗣 Have you used technology in your visits during your travels? If so, and you want to share your experience and evaluations, feel free to do so below. 👇🏼
