21/05/2026
Here is a quick look behind the scenes at the creative process for IKEA Spain’s 30th anniversary campaign, a project driven by the brilliant team at McCann Madrid.
This side-by-side comparison shows how our storyboard frames served as the visual roadmap, and how the production team beautifully brought them to life on screen.
Our goal was to capture the essence of IKEA through 30 years of evolution, ensuring the transitions between eras felt organic and seamless.
Huge thanks to McCann Madrid for trusting us with the visual foundation of this special campaign.
