14/06/2022
With ch.3 launching on 6.16, here comes an end to a beautiful and exciting project we worked on for about a month: the 'r.e.m.beauty: on your collar' ch.3 campaign video. Combining two forms of art, visual storytelling and music, we tried translating r.e.m.beauty's brand values to a lovely and passionate audience: the flight crew.
adberf is a virtual world architect, and throughout the years, we gave birth to countless worlds designed around different concepts and products. Ariana Grande's vision for r.e.m.beauty is, by far, one of the most unique and inspiring concepts that we generated worlds around. It's not an everyday thing for one to wake up and see cosmetics blending with the cosmos, formulas spinning around lip oil planets, or lipsticks dancing somewhere by the interstellar. Out-of-this-world typa thing eh? We feel privileged to be a part of this, and none of this would be possible without great people involved in this project in one way or another.
Ariana Grande, Alex Alston, Alexandria Taliaferro, Micaela Shields, Bryan Mochizuki, Jordan Meklir, Asem Askar
Adberf™ in association with Tezzhull SL©
