Nowadays, the true and fake are blended in the uncontrolled urge to consume, which characterizes contemporary reality that goes beyond material. We are facing a scenario in which cultures are also subject of consumption, through the constant reproduction of social and aesthetic patterns. Carlos Arroyo (1984, Valencia) explores this question through the European cultural impact generated by the massive influx of Chinese population, focusing his interest on this demographic phenomenon, which has given rise to "achinamiento". The artist nourishes exclusively of the market that this cultural transformation has arisen. Pattern Chineso 中国样式 reveals a collection that reconstructs the world of falsification that floods markets competing shamelessly with original brands; offering low quality products with its own identity. The garments in Pattern Chineso are the resulting products of a hand produced collection that aim to simulate the thorough and hard-work methods of systematic reproduction of the Asian giant. The geometrical patterns constantly repeated in the garments, designed by Arroyo, try to replicate the perfection of a digital image, obviating however inaccuracy of his own stroke. Arroyo gives life to a project that emphasizes the beauty the fake and extracts the authenticity of what lies behind the forgeries, as a category of contemporary consumption. Macarena GL
Bordeaux, May 2014
