03/08/2026
Announcing this year’s very special Guest Curator, the Egyptian director Maged Nassar!
Maged Nassar is an Egyptian director, creative director, and co-founder of Good People. After building an award-winning career in advertising at JWT Cairo, FP7 Dubai, and DDB Berlin, he transitioned into directing. He has earned numerous international accolades, including Cannes Lions, One Show, Art Directors Club and D&AD Pencils. Maged continues to create distinctive commercial films with a strong visual identity and a deep commitment to original storytelling and solid ideas.
This edition’s visual identity by Sarah Mossallam