05/03/2026
We developed the master visual for Al Morshedy Marts Boxing Day campaign under the concept “من كتر اللي فيه هتوه فيه”, featuring celebrity Khaled Jawad.
The idea was built around highlighting the massive variety of categories available inside the mall, translating abundance into a bold and visually engaging campaign theme. From concept creation and creative direction to the final master visual, we crafted a dynamic layout that reflects energy, diversity, and strong seasonal presence.