19/03/2024
Sporadic Schooling x the IFAO presents: Parallels
PART TWO – LECTURES
March 28 8–9:30 pm + March 30 8–9:30 pm
✸ March 28 8–9:30 pm
✸ A Journey to and Through the Arabic Design Archive: Moe Elhossieny (Arabic Design Archive)
The team of the Arabic Design Archive, has been operating since 2020 with a focus on Beirut, Cairo, Casablanca, Jerusalem and Tunis. Their efforts have been geared towards building an open-access repository of Arabic design material with the aim of informing curricula, stimulating research and scholarship, and preserving graphic design work to ensure long-term sustainable access to historical material. In this presentation, the founder Moe Elhossieny will introduce ADA’s journey since 2020; how the project developed, what challenges lie ahead, successes on the road, and what paths forward may the archive take.
Elhossieny will also go through some of the materials in the archive, touching on important contributions of a selection of well-known designers, while simultaneously highlighting less known ones, giving a panoramic view of the archive collection and how the archive can contribute to the progress of the field of Arab graphic design.
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✸ Displayed for Sale: Egyptian Magazine Advertisements Archive: Farida Ashraf
This Bachelor's thesis explores, documents and analyses the history of printed advertisements in Egypt during the period between the 1930s-1970s, highlighting how advertisements had the ability to reveal compelling narratives about society and culture, and providing a unique lens through which to understand historical events of these four decades.
Due to the collaborative nature of this project, the conversations will be in English. Arabic subtitles will be added to the recordings at a later date. The lectures will be followed by a conversation with the audience.
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✸ March 30 8–9:30 pm
✸ Archiving Graphic Design – Influencing narratives yesterday and today: Bettina Richter (Museum für Gestaltung Zürich)
Bettina Richter presents the poster collection of the Museum für Gestaltung Zürich, one of the most comprehensive archives of its kind. Richter will talk about the history of the collection, reports on the challenges of curating an international collection covering a plethora of subject areas and the changing criteria for acquisitions. The talk provides an insight into archiving and documenting practices and shares examples of how the contents of the collection are communicated in exhibitions and complementary publications.
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✸ Lost and Found: The Global Trek of Iconic Film Posters: Mohamad Diab (City Lights Posters)
This talk unveils the fascinating tales behind vintage Egyptian film posters – from their production to their final placement in the City Lights Posters' collection. A chance to discover the artists, the hidden stories of their travels, as well as marveling at the actual posters, and following their movement from owner to owner over the decades. This visual journey through time and across borders will be accompanied by maps and other visual tools to present not just a historical narrative but also a journey into the heart of cinema’s visual legacy.
Due to the collaborative nature of this project, the conversations will be in English. Arabic subtitles will be added to the recordings at a later date. The lectures will be followed by a conversation with the audience.
This programed is generously supported by Pro Helvetia Cairo - Swiss Arts Council .
Poster design by Engy Aly.