Ezzat El Najjar \ Studio

Ezzat El Najjar \ Studio Unlock Z Unusual ▌Ezzat El Najjar ©│█║
''Your scratch it's the first step Am usually works alongside a copywriter to form a 'creative team'.

Am working as 'creatives', produce innovative ideas for the visual elements of advertising campaigns in all kinds of media, including:

cinema and television;
internet (digital/viral marketing);
posters;
press;
radio. Traditionally, the copywriter produces the words to go with the visuals created by me. These roles are now becoming more blurred and it is likely that both will have an input into th

e visual and written content of the advertising campaign. Am works on the campaign from the outset and manages details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign. Typical work activities

Am vary depending on the agency they work for and the client brief, but typical tasks may include:

working closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief;
producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;
gaining an understanding of the target audience and business that the advert is aimed at;
meeting with the creative director and account managers before presenting ideas to clients;
pitching ideas to clients;
briefing other members of the creative team;
commissioning photographers, artists or film-makers to work on projects;
visiting and assessing locations for potential shoots;
working on location;
attending meetings at production houses and with other directors;
working in editing suites to oversee the finished product;
advising new creatives, reviewing their 'books' and managing new teams on placement with the agency.

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Stadium Glow 🏆⚽️

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#ᴡᴏʀʟᴅᴄᴜᴘ2026

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Saudi 🎶 Vibes music by .elnajjar

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DANA, Road 9, Happy Eid to all of you ⚡

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The LEGEND 🏆 Mahmoud EL-GOHARY 🇪🇬 ⚽

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The Sultan of Montmartre | by .elnajjar

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A Majestic dialogue between Cello 🎻 and Piano 🎹 with an Oriental soul.
A musical piece blending orchestral prestige with Arabian heritage.
This entire experience was created using AI.

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Street 9, Maadi
Cairo
002

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Sunday 9am - 5pm

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