30/04/2025
Altid nye overraskende smags oplevelse r
We are sometimes asked why Moment has its name.
There are several meanings folded into it
One is very simple and direct. Our flavors, but also atmosphere and style, represent the current moment (the “now”) in nature at any given time. Rather than focusing on recipes we want to make or old ideas, this forces us to constantly trying to understand and interpret the herbs, flowers, vegetables that we find around us.
Another meaning is more existential. In our current society, social media and information tries to capture our attention all the time. We take pictures, find information online, we are rarely present “right now”. When something represents a given “moment”, it’s momentary by definition. It is only here right now, and cannot be re-created or made again. It is here, we believe, the true value lies. That he moment, we try to create, cannot be re-created.
.nordics