30/03/2020
While most brands fear the loss of money during the Corona crisis, the loss of talents afterwards will hit them a second time.
Employer Branding can play a highly relevant role for dealing with the effects of the Crisis we are suffering now. It helps to engage with your employees in a coherent way and supporting them by true leadership in these times. And if you do it right now, you will experience the positive effects of it after the crisis - through their loyalty, word of mouth about their employer and with a competitive advantage in the war of talents.
Here are some of my thoughts about the current situation and how to handle its.
6 out of 10 employees perceive the actions of their employer during the corona crisis as not consistent. They seek for more guidance through leadership positions to support their companies to come out of the crisis*.
