08/12/2025
Latest work for we designed, developed, and executed the Tinder Crush Library. The concept was built around running the Crush Library in two cities, with the launch taking place in Berlin. It started with a pop-up space in Mitte that we took over and converted into a full-scale library 📚
The Tinder Crush Library operated as a collision zone: meet, talk, read, celebrate, lock eyes with a potential new crush. From the massive book wall and curated book selection, a prototype printer offering the chance to win Tinder Gold Memberships, the featured artists, the bar setup, the targeted giveaways, and the “Emotional Bags” packed with dense stacks of goods, the entire space functioned as a compressed experiential circuit. Beyond the event program, on-site activations included literature-, dating-, and love-themed games led by our lovely host Selin Marz 🎤
The lineup featured a reading by Anna , a live set by .boy , and a party hosted by from the collective. Fuel came from a barista serving various coffee specialties, soft drinks by , and a bar hosted by our fellow friends from 🍸
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