02/09/2026
Four themes are shaping the equestrian trade right now. They are health, nutrition, infrastructure and digitalisation.
Horse owners are paying closer attention to preventive care and wellbeing, feed quality and nutrition tailored to different life stages are becoming more important, stable infrastructure is evolving to meet new standards, and digital tools are changing how the industry manages information and sells products.
spoga horse 2027 brings together the manufacturers, retailers and service providers working on exactly these developments, giving trade visitors a compact overview of where the market is heading and giving exhibitors a stage to show their part in it.
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