Articy

16/06/2026

An interesting article highlighting revenue vs growth discrepancy in the Asian Gaming Market:

Jen Donahoe's five takeaways from Niko Partners’ 2026 Market Model.

11/06/2026

If you're attending Narrascope 2026, join Quest Designer and WriterIga Stankiewicz-Szadowiac for our hands-on articy:draft X workshop.

Discover how to design a quest in articy:draft X, learn practical production workflows, and get real-world insights from a professional quest designer.

Tomorrow June 12th at 2:00 PM EST
Narrascope 2026 (online)

Whether you're a writer, narrative designer, or developer, we hope you'll join us for a workshop session full of practical takeaways.

See you there!

09/06/2026

Attending NarraScope: Celebrating Narrative Games either in person or online? Don’t miss our online hands-on articy:draft X workshop with Quest Designer and Writer Iga Stankiewicz-Szadowiac

Learn how to design a quest in articy:draft X, explore practical workflows used in production, and gain valuable insights from real-world narrative design experience.

Thursday, June 11 at 2:00 PM EST

Don't have your Narrascope ticket yet? Get an online one here:

NarraScope is a conference that brings together the writers, developers, scholars, and players of interactive narrative.

28/05/2026

An interesting article on how airbuds, a music-centric social networks app successfully translates the events effectiveness found in Games into Consumer apps:

Why is Airbuds scaling where others failed? The answer isn't about music. It's about a retention mechanic borrowed straight from top-grossing mobile games, and it might be the most underrated playbook in consumer apps right now.

26/05/2026

Narrative systems become exponentially harder to manage as projects grow.

That’s why we created the articy:draft X Importer for Unity tutorial series — a practical 5 part series providing a step-by-step guide to integrating scalable narrative workflows directly into your Unity pipeline.

The series includes articy:draft X and Unity 6 demo projects.

You'll learn how to:
• Set up the importer
• Integrate the articy Importer functionality, to be able to interact with an NPC to start a linear dialogue, display the first dialogue line in your UI, and also the current speaker’s name.
• Add functionality to your dialogue UI buttons, allowing you to traverse through the entire linear test dialogue.
• Update your dialogue solution to incorporate branching dialogue.
• Handle more complex dialogues and make final adjustments.

If your team is building narrative-heavy games in Unity, these tutorials are designed to help you move from isolated writing workflows to production-ready narrative systems: https://www.articy.com/en/adx_unity_tutorial_l1/

Built for narrative designers, technical designers, writers, and gameplay programmers alike.

Learn how to set up the articy:draft X Unity Importer in Lesson 1. Step-by-step guide covering installation, project setup, and first integration of narrative data into Unity for scalable storytelling pipelines. Get your articy data to Unity and display it in a custom UI!

21/05/2026

Most narrative problems don’t start as big problems.

They start as:
• one extra branching choice
• one reactive dialogue variation
• one late quest rewrite
• one localization revision

Individually, they seem harmless.

But across production, these decisions accumulate into what we call narrative debt: hidden narrative complexity that slows iteration, increases coordination overhead, and makes even small changes risky.

In our latest article, we break down:
→ what narrative debt is
→ how it builds during production
→ why ambitious storytelling creates invisible production risk
→ why modern narrative teams need systems, not just scripts

Because narrative complexity is not a writing problem.
It’s a production systems problem.

Read the full article here:
https://www.articy.com/en/narrative-debt-why-small-story-decisions-become-big-production-issues/

Narrative debt builds when small story decisions create hidden production complexity. Learn how branching dialogue, quest dependencies, and reactive narratives increase risk — and how structured narrative systems help teams scale storytelling safely.

19/05/2026

Last chance to get your Modern Audience Conference 2026 (MAC) ticket

https://modernaudience.org/tickets/

Join live tomorrow Wednesday May 20th!

Seven sessions. Seven practitioners who’ve built things that actually landed with audiences. Learn what works in interactive storytelling, how it was made, and what that means for your next title!

GET YOUR MAC 2026 TICKET Wednesday 20th May 2026 | Online | Midday UK time Seven sessions. Seven practitioners. One afternoon that covers more ground than most conferences manage in three days. Jeff Gomez – Franchise Architect behind Avatar and Halo, on why the hero’s journey isn’t enough anym...

14/05/2026

Newzoo's PC Console report is out and has some interesting readings.
https://newzoo.com/resources/trend-reports/the-pc-console-gaming-report-2026
TLDR highlights: Roblox is #1 Franchise on PC and Console. F2P continues to decline on console while growing 10% YoY on PC. However pay-to-play live service on console is rising and peaked over the last 4 years. And mid price ($30 to $50) band on PlayStation grew 99% from 2022 to 2025.

Market outlook, playtime allocation, top-20 concentration, and F2P vs. premium performance - covered in one definitive PC & console report.

12/05/2026

Interactive storytelling isn’t just changing formats—it’s redefining the relationship between creators and audiences.

That’s why we’re excited to sponsor the Modern Audience Conference 2026 (MAC), a one-day online conference for people building the future of interactive storytelling across games, media and emerging tech.

From new storytelling frameworks to practical insights from creators shaping today’s most ambitious storyworlds, the conference brings together voices exploring how audiences don’t just consume stories anymore—they actively shape them.

If you’re working with branching narratives, reactive systems, or complex story architectures, this is a conversation worth being part of.

Learn more & get your ticket at modernaudience.org