ITB Berlin

ITB Berlin ITB Berlin at a glance: www.itb.com Save the date! ITB Berlin is an innovative platform, at the forefront of the travel and tourism industry since 1966.
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The World’s Leading Travel Trade Show® is bringing together the global tourism industry again from 4 – 6 March 2025 in Berlin. The travel trade show and convention welcome key industry players from around the world, both in-person and online. ITB Berlin Convention is organized as a supplementary onsite event. With 20 years of expertise, ITB Berlin Convention is renown as the travel industry’s para

mount think tank. It boats various theme tracks across 4 stages. In 2024, at ITB Berlin around 5,700 exhibitors from 170 countries displayed their products and services to almost 100,000 trade show attendees.


08/03/2025

Today we celebrate women of the world - United in strength, diversity, and resilience! 💪✨ No matter the heritage, the message is the same: Happy International Women’s Day to all Women out there! 🌍💜

Many employees in the travel industry fear that the use of AI will take their jobs away. But that won't be the case. Com...
06/03/2025

Many employees in the travel industry fear that the use of AI will take their jobs away. But that won't be the case. Companies will have to get used to AI and gain new experience. The way work is organized will change, but jobs will not be replaced.
Eckschlager

We want to make sure that travelers see certified accomodations so that we can meet their desire to travel sustainably, ...
06/03/2025

We want to make sure that travelers see certified accomodations so that we can meet their desire to travel sustainably, we need to grow their supply. What are the real barriers for the accomodations and how can we remove them as an industry all together?

We need to move from an extractive model to a more human one that strengthens collaboration and value creation. The trav...
06/03/2025

We need to move from an extractive model to a more human one that strengthens collaboration and value creation. The travel industry needs to focus on priceless value and not scalable experiences. Scaling no longer works because it destroys the environment.

May it be rising prices, sustainibility issues or geopolitical change - Tourism is facing several challenges. For countr...
06/03/2025

May it be rising prices, sustainibility issues or geopolitical change - Tourism is facing several challenges. For countries, regions and cities planning and anticipating on a scientific level becomes essential. You need to be prepared for any type of crisis.

AI is your best companion for everyday tasks and challenges. Just tame the AI models and bring your prompting capabiliti...
06/03/2025

AI is your best companion for everyday tasks and challenges. Just tame the AI models and bring your prompting capabilities to the next level with these key things: simplicity, context, positivity and extensions.

Welcome to Day Three of ITB Berlin 2025! 👏Listen in as David Ruetz, Senior Vice President Messe Berlin, shares some of t...
06/03/2025

Welcome to Day Three of ITB Berlin 2025! 👏

Listen in as David Ruetz, Senior Vice President Messe Berlin, shares some of today’s highlights on exhibitors and the upcoming 60th anniversary of ITB Berlin in 2026 and gives us his personal preferences of the day. 🤩
Get inspired by what the third day has to offer! ➡️ itb.com/podcast

Cycling tourism is healthy, eco-friendly, and boosts local economies. However, combining bikes and trains must become mo...
05/03/2025

Cycling tourism is healthy, eco-friendly, and boosts local economies. However, combining bikes and trains must become more convenient. It should be simple: buy a ticket and take your bike across borders. With so many beautiful regions and trails, getting people there shouldn’t be a challenge.
Tänzler

Travel companies succeed when they offer the opportunity to take a traveler and make them an insider, connect them with ...
05/03/2025

Travel companies succeed when they offer the opportunity to take a traveler and make them an insider, connect them with locals, and make their travel experience meaningful and engaging. Demographic change is the most significant development we are facing.
Iwant to see how AI is going to impact the travel experience, not just the research phase. Christian

Meet course.chinaculture.org, our Offical Sponsor of the ITB Buyers Circle Lounge. Meet other Buyer Circle Members, hold...
05/03/2025

Meet course.chinaculture.org, our Offical Sponsor of the ITB Buyers Circle Lounge. Meet other Buyer Circle Members, hold your meetings in a relaxing environment or just take some time to recharge in the Lounge. In case you are interested in becoming a member let us know at: itb.com/buyerscircle.

The way we expand agriculture and interact with nature has fueled pandemics, climate change, and biodiversity loss. Real...
05/03/2025

The way we expand agriculture and interact with nature has fueled pandemics, climate change, and biodiversity loss. Real transformation is essential. The tourism industry must inhale these challenges, as its resilience benefits not only the sector but also society and economies.

Passionate about  ? 🤖Meet fellow techies in various networking areas at ITB Berlin 2025, such as the ITB eTravel Lounge ...
05/03/2025

Passionate about  ? 🤖
Meet fellow techies in various networking areas at ITB Berlin 2025, such as the ITB eTravel Lounge powered by  in hall 6.1 or the ITB Travel Tech Café sponsored by GIATA in hall 5.1 - Make sure to be there! 🚀

The amount of content on social media can be quite confusing and challenging for travel companies. To find your way to y...
05/03/2025

The amount of content on social media can be quite confusing and challenging for travel companies. To find your way to your audience and develop a strategy, you need to experiment with different formats and channels. Innovative travel bloggers can be an inspiration for big brands.

We need to create new partnerships to maximize our opportunities. It is good for DMOs to come into contact with new part...
05/03/2025

We need to create new partnerships to maximize our opportunities. It is good for DMOs to come into contact with new partners in order to gain new experiences. Whether it is AI or sustainability, ITB is a good opportunity to learn from other experiences and best cases.

Welcome to Day Two of ITB Berlin 2025! 👏Listen in as , Member Board of Experts ITB Berlin, shares today’s highlights on ...
05/03/2025

Welcome to Day Two of ITB Berlin 2025! 👏

Listen in as , Member Board of Experts ITB Berlin, shares today’s highlights on ITB Berlin Convention tracks, what’s new and gives us her personal preferences of the day.

Get inspired by what the second ITB Berlin day has to offer! itb.com/podcast 👏

We hope you’ve had a smooth start to the first day of ITB Berlin 2025! 😍 To make your navigation easier over the next fe...
04/03/2025

We hope you’ve had a smooth start to the first day of ITB Berlin 2025! 😍
To make your navigation easier over the next few days, we’ve partnered with what3words.

By adding what3words to your event or venue address information, you can help your attendees start their visit stress-free, making sure they find the right entrance without any hassle.

It’s a simple and precise way to get exactly where you need to be. Check out the YouTube tutorial and enjoy seamless navigation: https://www.youtube.com/watch?v=3LysvtlzVaA

Many tourism regions are already feeling the effects of climate change. At the same time, many of these destinations are...
04/03/2025

Many tourism regions are already feeling the effects of climate change. At the same time, many of these destinations are booming, and the new right-wing movements in Europe are not particularly interested in sustainability. Destinations are being challenged from various directions. A new strategy is needed.

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Videos

Are you ready to explore the next frontier of work in travel? Attracting young talent is about more than just offering a job – it’s about purpose, flexibility, and a workplace that aligns with their values. Meanwhile, the travel industry is full of exciting innovations that are defining what’s to come. Be part of the Corporate Culture Clash and Future Tracks at ITB Berlin Convention 2025 to discover fresh perspectives on the future of work and the key trends reshaping travel. Learn from experts, get inspired, and prepare for the opportunities ahead. Explore all tracks at itb.com/convention and grab your ticket at itb.com/tickets! #ITBBerlin #ITBBerlinConvention #FutureWork #NewWork #CorporateCulture

What’s shaping video culture today? 🎥 Join Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, as she joins host Lea Jordan on the ITB Travel Hero Podcast for an insider look at global video trends and the future of travel marketing. With 600+ hours of content uploaded to YouTube every minute, how does her team identify the trends shaping culture worldwide? And what surprising trend is revolutionizing how travelers engage with video? Tune in now at itb.com/podcast and save the date for Roya’s keynote at the ITB Berlin Convention on 5 March 2025. See you there! #ITBBerlin #ITBBerlinConvention #YouTube #Google #TravelTrends

The next chapter of hospitality is being written now – are you ready to turn the page? From AI to automation, the industry is evolving fast. How can we leverage cutting-edge tech and new business models to deliver value for both businesses and society? Join us at ITB Berlin Convention 2025 to explore the latest trends in hospitality! Don’t miss the Hospitality Track and the Hospitality Tech Track, where experts reveal the innovations reshaping guest experiences 🚀✨ Explore all tracks at itb.com/convention and grab your ticket at itb.com/tickets! #ITBBerlin #ITBBerlinConvention #Hospitality #HospitalityTech #HotelTech

Tourism holds the key to a sustainable future. Are you ready to lead the change? From climate crisis to biodiversity loss, our planet’s challenges are undeniable. But guess what? Tourism has the power to spark transformation through innovation, responsibility, and regeneration. At ITB Berlin Convention 2025, the Responsible Tourism and Destination Tracks will explore how the industry can grow sustainably and make a positive impact. Join Prof. Dr. Willy Legrand and leading experts sharing actionable solutions for a brighter future. Explore all tracks at itb.com/convention and grab your ticket at itb.com/tickets 🎫✨ #ITBBerlin #ITBBerlinConvention #Sustainability #ResponsibleTourism #ClimateChange

Get ready for exciting insights on Ground & Sea Transportation! In our latest podcast, Noam Toister, CEO & Co-Founder of Travelier, joins host @esenii to discuss the future of ground and sea transportation. Noam shares why there’s so much to be excited about in this dynamic sector and highlights Travelier’s key role in shaping it. Tune in now at itb.com/podcast! Make sure to join his session at the ITB Berlin Convention on 4 March 2025 at the eTravel Track ⬅️🚀 #ITBBerlin #ITBBerlinConvention #Travelier #Transportation #TourismTrends

Travel should be for everyone – how do we make that happen? Though progress has been made, inclusivity and diversity barriers still exist. At the Diversity & Inclusion Track and LGBTQ+ Travel Stage at ITB Berlin Convention 2025, we’ll explore the industry’s journey and actionable steps toward creating a culture of belonging for all. Join us for powerful discussions, expert insights, and solutions to make travel more accessible, welcoming, and inclusive for all. Explore all tracks at itb.com/convention and grab your ticket at itb.com/tickets 🎫✨ #ITBBerlin #ITBBerlinConvention #Diversity #Inclusion #LGBTQ

Attention, ITB Community! It’s New Podcast Alert 🎙️ Join us as we chat with Dan Christian, CEO and host of the Travel Trends Podcast, about the biggest trends in tours & activities. Hosted by Charlotte Lamp Davies of A Bright Approach, this episode dives into the latest travel trends shaping 2025 and what to expect from the Tours & Activities track at ITB Berlin. Explore all tracks at itb.com/convention and listen to the episode at itb.com/podcast 👈 #ITBBerlin #ITBBerlinConvention #ToursAndActivities #HiddenGems #TravelTrends

The ITB Berlin Convention 2025 program is LIVE! With 17 tracks, 4 stages, and over 400 speakers, this year’s convention focuses on transformation and change in tourism. Get ready for a wide range of topics, inspiring talks, thought-provoking discussions, and a high-profile lineup! ITB Berlin Convention 2025 is THE place to be for knowledge-sharing, industry insights, and connecting with peers. Discover the full program now: itb.com/convention 💡 #ITBBerlin #ITBBerlinConvention #Transformation #Innovation #Convention

The ITB Berlin Convention 2025 program is LIVE! With 17 tracks, 4 stages, and over 400 speakers, this year's convention focuses on transformation and change in tourism. Get ready for a wide range of topics, inspiring talks, thought-provoking discussions, and a high-profile lineup! ITB Berlin Convention 2025 is THE place to be for knowledge-sharing, industry insights, and connecting with peers. Discover the full program now: itb.com/convention 💡 #ITBBerlin #ITBBerlinConvention #Transformation #Innovation #Convention

Dear ITB Community, the countdown is on! ITB Berlin 2025 is almost here – and so is the Early Bird deadline 🐤 Don’t miss the chance to grab your trade visitor ticket at a discounted rate. Early Bird pricing ends on 14 January 2025! Secure your ticket for THE tourism event of the year at 👉 itb.com/tickets #ITBBerlin #Travel #TravelTradeShow #TravelExpo #TravelCon #GetYourTickets

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ITB Berlin at a Glance

The ITB brand

Worldwide industry impulses and market knowledge under one roof: Around the globe, the name ITB stands for year-round industry knowledge, networking and trend-setting events. Every year in March, the entire tourism industry meets at the World's Leading Travel Trade Show®, ITB Berlin (www.itb-berlin.com). The B2B conference trade show ITB Asia (www.itb-asia.com), the leading trade show for the entire Asian travel market, is held annually in October in Singapore. Every year in May, ITB China (www.itb-china.com) in Shanghai opens its doors to the Chinese travel industry. In April 2021, ITB India (www.itb-india.com) will be held in Mumbai for the first time, focusing on the Indian travel market.

ITB.com

With the launch of itb.com (www.itb.com), ITB offers a year-round digital platform connecting the global travel industry. The website bridges the gap between analogue and digital services, providing innovative opportunities for business, networking and relevant industry content. A central and in this form unique travel network of the B2B travel industry was established, which can be used on a worldwide scale. An AI-based network enables users to make digital contacts and network in a targeted manner. In addition, itb.com regularly provides industry news as well as expert opinions via interviews, keynotes and panels on current topics.