I define myself as a creative designer with half my brain working from a strategic thinking perspective and the other half, crafting innovative connections in design development. This means that I start by analyzing behavior, then underline a touchpoint roadmap, and finally, design with purpose. Since 2007 I’ve been giving life to different projects in areas such as product, interior, retail, and
experience design; all of them focused on building lasting and memorable relationships between brands and people. Throughout this journey, I’ve had the opportunity to work for big players such as Coca- Cola, HP, Kellogg´s, McDonald’s, Telefónica, AbInbev, Sodimac, Sony, Samsung, and Canon, amongst others. Furthermore, I’ve been lucky enough to learn from both small and big companies throughout my professional experience; starting in local boutique agencies that specialize in retail design and in-house production and, more recently, adventuring in worldwide powerhouses such as Leo Burnett and DDB Latina. As a result, I have built a unique skill set that qualifies me to manage complex design projects, lead design teams and above all, develop design strategies that enhance the experience along the consumer journey. Some services I offer:
Product Design, Shopper Marketing strategies, Interior Design, Packaging Design, 3D Viz.
