05/05/2026
๐ฌ๐ฆ๐ ๐๐ข๐ฉ๐๐ก๐จ๐๐ ๐๐ข๐ง๐๐, ๐ฆ๐๐๐ก๐๐๐๐
For the reveal of YSL Beauty โDo Not Disturb Hotelโ,
Superbonfire designed a site-specific projection mapping experience on the faรงade of West Bund Dream Center Silo.
Using naked-eye 3D techniques, a sequence of light, material, and motion.
Integrating silk simulations, volumetric smoke, dynamic typography, and structural break effects into a unified narrative.
The content was built to interact directly with the architecture:
enhancing depth, distorting perception, and guiding the audience through a controlled build-up of tension.
The climax a full faรงade shatter, marks the transition from illusion to reveal, as the YSL Lovenude rises as the final focal point.
A fusion of storytelling, technology, and spatial design.
