Shake to Win

27/05/2026

🌍📶 Shake to Win × CUniq Renew Strategic Partnership for 2026

We’re excited to announce the renewal and expansion of our strategic partnership with CUniq HK, the overseas mobile brand of China Unicom (Hong Kong) Limited.

Following a strong year of collaboration, this next phase focuses on creating even more seamless and meaningful journeys for Chinese independent travelers worldwide — combining trusted global mobile communication with authentic cultural discovery.

Through the expanded 2026 partnership, CUniq users will gain access to:
✅ New destinations and hidden cultural gems
✅ Local gastronomy and artisan experiences
✅ Exclusive tourism offers and immersive activities
✅ Easier access to culturally distinctive experiences across multiple countries

At the same time, STW’s global merchant and tourism partners will benefit from stronger visibility among high-quality Chinese outbound travelers seeking authentic local connections.

As Chinese outbound tourism continues evolving toward more independent and experience-driven travel, partnerships between connectivity infrastructure and cultural-tech platforms are becoming increasingly important in shaping the future traveler journey.

We’re grateful to CUniq, China Unicom Hong Kong for their continued trust as we further bridge technology, tourism, and cultural discovery globally.

📖 Read More: https://www.linkedin.com/pulse/shake-win-china-unicom-hk-cuniq-extend-strategic-partnership-nwznc

💼 Free Consultation
Reach out to us if you're: tourism boards, cultural organizations, and global brands exploring China market engagement

(Scroll down for Chinese version) Hong Kong, 2026 — Shake to Win is delighted to announce the renewal and expansion of our strategic partnership with CUniq, the overseas mobile brand of China Unicom. Building on the strong results and positive reception from last year’s collaboration, we are exc...

19/05/2026

🏆 STW Innovation (賞遊科技有限公司) has been awarded the 10th APCIA Asia-Pacific Cultural & Creative Award 2025–26 in the Culture Tech Innovation Sector.

As the global cultural & creative economy surpasses USD $2.25 trillion, the challenge is no longer whether culture has value — but how cultural businesses can scale visibility internationally through accessible technology.

Over the past 8 years, STW Innovation has focused on building practical digital infrastructure for cultural tourism, SMEs, heritage brands, and organizations entering cross-border markets through:
💡 AI-powered tourism solutions
🇨🇳 China-market digital ecosystems
🌐 multilingual cultural content systems
💻 SaaS onboarding tools
👔 Education & consulting initiatives

From tourism boards to independent cultural merchants, our goal remains simple: helping local culture become more globally visible, connected, and sustainable in the digital era.

🤝 Thank you to APCIA, Cyberport 數碼港 Hong Kong, our partners, clients, universities, tourism organizations, and global team members for being part of this journey.

📖 Read more: https://www.linkedin.com/pulse/stw-innovation-receives-apcia-culture-tech-award-shake-to-win-6rbuc

💼 If you are interested in exploring how our infrastructure can create stronger international engagement and long-term visibility, we’d love to connect.

STW Innovation Company Limited (賞遊科技有限公司) has been named the recipient of the 10th APCIA Asia-Pacific Cultural & Creative Award 2025–26 in the Culture Tech Innovation Sector. Presented by APCIA — one of the Asia-Pacific region’s long-standing organizations focused on cultural a...

12/05/2026

🌟 STW@ Tianguis Turístico México 2026

Recently, our Co-Founder and Director of LATAM & Mexico, Rafael Vega Valtierra, spoke at the 50th anniversary of Latin America’s premier tourism event — Tianguis Turístico México in Acapulco, Guerrero.

We are grateful to Secretaría de Turismo de México (SECTUR) for the invitation and for recognizing the strategic importance of the Chinese market in this milestone edition. Rafael delivered the keynote “Chinese Tourism and its Strategic Role in the Future of Mexico” where a critical reality was highlighted: Chinese tourism has evolved from an emerging trend into a high-value opportunity that Mexico is still not fully capturing. With 224,271 Chinese visitors arriving by air in 2025– making Mexico the leading destination in Latin America– the potential is clear. Yet many destinations still face important gaps in cultural adaptation, digital visibility, and service readiness for this sophisticated traveler.

As Rafael pointed out: “Chinese tourism is not a future trend. It is a present reality that Mexico has not yet fully taken advantage of.”

This participation underscores Shake to Win’s mission to bridge Latin American destinations with Chinese travelers through innovative digital solutions and deep market intelligence.

A sincere thank you to SECTUR and the organizing team of Tanguis Turistico for a powerful 50th edition. 🇲🇽

💼 If you're a tourism board, hotel or organization looking to attract Chinese travelers, please feel free to reach out.

04/05/2026

🇦🇷 From Buenos Aires to over 16 cities across Argentina, Shake to Win is building one of the deepest digital presences in the country — with 86 Argentine spots now live and fully visible to Chinese users.

Discover how we’re connecting Argentina’s vibrant destinations directly with the Chinese market.
Key Highlights:
✅ 86 spots from Argentina now accessible to Chinese consumers
✅ Active presence in 16+ cities nationwide
✅ Strategic positioning in one of Latin America’s biggest economies, where China is a top trading partner with bilateral trade surpassing US$16 billion annually

🔎 This growing network creates real opportunities: greater visibility for Argentine brands and destinations, stronger cultural connections, and new pathways for tourism, business discovery, and cross-border collaboration.

At Shake to Win, we believe the future of LATAM-China relations will be powered by engaging digital experiences — and we’re proud to lead the way.

💼 Interested in expanding your reach into the Chinese market? Brands, tourism boards, and partners in Latin America — let’s connect.

27/04/2026

STW is thrilled to have participated in the 40th Anniversary celebration of the Uruguay-China Chamber of Commerce 🇺🇾🇨🇳

This milestone reflects the remarkable strength and depth of China-Uruguay relations, which continue to expand across trade, culture, and innovation.

Key 2025 insights that demonstrate the growing partnership:
✅ China remained Uruguay’s #1 export destination with US$3.49 billion in purchases — representing 26% of Uruguay’s total goods exports and a 12% increase from 2024
✅ Bilateral trade continues to thrive, driven by strong demand for Uruguayan beef, soybeans, and cellulose, while China supplies key technology, machinery, and manufactured goods
✅ The relationship goes beyond trade — built on long-term trust, cultural exchange, and increasing collaboration in innovation and technology

At Shake to Win, we are proud to actively support and expand these strategic bridges between Latin America and China. Through participation in high-level bilateral events, we strengthen our regional presence and create new opportunities for digital engagement, experiential marketing, and cross-cultural business partnerships.

Special thanks to our Uruguay Regional Representative, Gabriela Rieiro, for representing Shake to Win at this significant gathering.

📖 Read more: https://www.linkedin.com/pulse/shake-win-strengthens-ties-celebration-40-years-uruguay-china-b8txc

👉 Interested in China-Latin-American cultural tourism collaborations?
💼 Let’s connect and explore opportunities together! DM us or comment below

16/04/2026

📢 Announcing New Media Partnership 📢

STW is excited to announce a new long-term Media Partnership with Bambú, Dragones y Tinta 竹龙墨杂志 Revista Cultural sobre China, a leading cultural magazine dedicated to promoting Chinese culture through artistic, historical, and social content 🇨🇳

This strategic alliance strengthens our presence in Ibero-America and drives mutual promotion of cultural exchange and tourism initiatives between China and the region across multiple digital channels. 🌍

This partnership is especially timely as cultural and people-to-people exchanges between China and Ibero-America continue to gain momentum, with growing interest in authentic cultural immersion driving increased travel and dialogue.

📖 Read more: https://www.linkedin.com/pulse/stw-innovation-new-media-partnership-bamb%25C3%25BA-dragones-y-tinta-m8lxc

A special thank you to Dra. Belén Dorado

👉 Interested in China-Ibero-American cultural tourism collaborations?
💼 Let’s connect and explore opportunities together! DM us or comment below

STW Innovation (Shake to Win) is pleased to announce a new long-term Media Partnership with Bambú, Dragones y Tinta, a leading cultural magazine dedicated to promoting Chinese culture through artistic, historical, and social content. The agreement was officially signed on April, 2026, by Emily Tak ...

15/04/2026

📢 Shake to Win at Suzhou OPC Community Day

On April 11, STW Innovation (Shake to Win) participated in the Suzhou OPC Community Day with its “赏” Roadshow (pronounced “shang” – meaning appreciation and reward).

The event, themed “AI Fulfills Dreams”, brought together government agencies, researchers, investors, and entrepreneurs focused on One-Person Company innovation. Shake to Win presented its digital cultural tourism platform, core products, and ecosystem strategy.

Key points shared included:
- Access to over 4,000 global cultural destinations and local experiences
- The “Travel from Home” virtual campaign
- The extension of cultural experiences, the VG39 Digital Collectibles series certified by the Van Gogh Sites Foundation

The session explored how technology can support meaningful cultural tourism and align with the OPC model.

📖 Read the full recap: https://www.linkedin.com/pulse/shake-win-shines-suzhou-opc-community-day-ai-powered-cultural-alwoc

👉 Interested in AI-powered cultural tourism or partnership opportunities?
Let’s connect — DM us or comment below 💼

April 11, Shake to Win (STW Innovation Company Limited) took center stage at the Suzhou OPC Community Day with its standout “赏” Roadshow (pronounced “shang” – meaning appreciation and reward). The event, themed “AI Fulfills Dreams”, brought together government leaders, AI researchers...

08/04/2026

📢 Announcing New Media Partnership 📢

As a global cultural tourism technology company, we are excited to announce a new long-term Media Partnership with Amigos Uruguay China, a leading bilingual magazine dedicated to strengthening cultural, economic and social ties between Uruguay and China 🇺🇾🇨🇳

This strategic alliance strengthens our presence in Latin America and drives mutual promotion of cultural exchange and tourism initiatives between China and the region across multiple digital channels. 🌍

This partnership is especially timely as China remains Uruguay’s #1 trading partner. In 2025, Uruguayan exports to China reached USD 3.493 billion (26% of total exports) — a nearly 12% increase year-on-year — reinforcing the strong economic foundation for deeper cultural and tourism collaboration. 📈

📖 Read more: https://www.linkedin.com/pulse/stw-innovation-announces-strategic-media-partnership-amigos-jymyc

👉 Interested in China-Latin America cultural tourism collaborations?
💼 Let’s connect and explore opportunities together! DM us or comment below



Special thanks to Emily Cheung Rafael Vega Valtierra Rieiro Gabriela - Visual Art Mariana Gabriela Guerrero Carminati

STW Innovation Company Limited (Shake to Win), a global cultural tourism technology company, is pleased to announce its media partnership with Amigos Uruguay-China. The agreement was signed by our founder Emily Tak Yan Cheung, Rafael Vega Valtierra, Co-founder & Regional Director for Latin America &

02/04/2026

CURSO TURISMO CHINO | Inicia 20 de abril de 2026

Latinoamérica no está compitiendo por el turismo chino… y eso es un error estratégico.

China no es un mercado más.

Es el mayor emisor de turistas del mundo y uno de los de mayor gasto.
Pero no basta con tener cultura o naturaleza:

👉 hay que entender cómo piensan, cómo deciden y en qué plataformas viven.

Hoy el turista chino:
✔️ Es 100% digital
✔️ Decide por influencia social (KOLs, contenido)
✔️ Busca experiencias “daka” 打卡(compartibles)

Curso: Turismo Chino – 4ª Edición
10 sesiones
15 horas en aula virtual
9 profesores | 4 nacionalidades

Un programa diseñado para profesionales del turismo, marketing, hospitalidad y destinos que buscan posicionarse en el mercado chino.

Contamos con becas y descuentos por país.

Llena el siguiente enlace para recibir más información:
https://docs.google.com/forms/d/e/1FAIpQLSfZbjgyT5w0MOMtAxHrbp8ksVVEEK4FPHEyO80pkUyII7le6w/viewform

23/03/2026

🎉 Recap of STW@Cyberport Career Fair 2026 (March 20–21)!

STW Innovation Company Limited connected with over 100 engaged applicants at our booth, receiving more than 30 CVs — a fantastic turnout reflecting strong interest in our innovative work bridging culture, business, and tech.

We're now actively recruiting for 4 open internship positions (starting in May and ongoing on a rolling basis):
- 2 × AI Project Intern
- 2 × Project Assistance Intern
- Location: Hong Kong, Shanghai offices. Suzhou coming soon

If you're passionate about AI, project work, cross-cultural innovation, and building the future of tech-driven businesses — we'd love to hear from you!

Apply now via our talent portal where you can find more details about each role:
https://www.techjobasia.com/jobs?search=stw+innovvation
(Search for "STW Innovation" on the site for the latest listings.)

Thank you to everyone who stopped by — let's keep the momentum going! 🚀